In the world of pay-per-click advertising, the hunt for efficiency never ends. So it’s really no surprise that PPC automation (running campaigns with software, scripts and apps) has gained steam in recent years. But when is it truly useful–and when...
Continue Reading Man vs Machine: The Automation Debate [Webinar]
Certain PPC problems are easy to spot (Falling click-through-rate, low impressions, etc). Others are more like fault lines–subtle, yet indicative of potential future problems.
Certain PPC problems are easy to spot (Falling click-through-rate, low impressions, etc). Others are more like fault lines–subtle, yet indicative of potential future problems. Join Hanapin Marketing experts Cassie Oumedian and Kayla Kurtz as they discuss how to seek, find...
Join Hanapin Marketing experts Eric Couch and Jacob Fairclough as they provide tips and metrics for measuring your PPC performance at the half-year mark.
Continue Reading 2013 Benchmarks for Your PPC Performance Webinar Recording
It’s not always easy to tell when you’re doing well. Counterintuitive as that seems, we get questions about it and discuss new measurement tactics each and every day. And now that we’re halfway through the year, it’s time to share...
Continue Reading 2013 Benchmarks for Your PPC Performance: New Webinar!
Whether you’re planning your initial PPC budget or evaluating your current spend every day, there are plenty of tips and strategies for spending your PPC dollars more wisely.
Continue Reading Webinar Recording – Are You Spending Your PPC Budget Wisely?
Throughout the month of July, we’ve created all kinds of content about how to plan and gear up for the second half of the year, with the obvious goal of preparing for the busy holiday shopping season as early as...
As busy as the holiday rush we all know and love is, for most marketers the rest of the year is busy too. That makes it hard to plan very far ahead, and you risk having to scramble to take...
As busy as the holiday rush we all know and love is, for most marketers the rest of the year is busy too. That makes it hard to plan very far ahead, and you risk having to scramble to take...
Continue Reading PPC Hero Celebrates Christmas in July: Free Webinar!
In this week's webinar recording you get the opportunity to join landing page and conversion rate optimization experts Sam Owen (Hanapin Marketing) and Neil Patel (Co-Founder, Kissmetrics and Crazy Egg) as they go through a cross section of different landing pages to...
Continue Reading PPC Hero and Crazy Egg’s Live Landing Page Critique Webinar Recording
Join landing page and conversion rate optimization experts Sam Owen (Hanapin Marketing) and Neil Patel (Co-Founder, Kissmetrics and Crazy Egg) as they go through a cross section of different landing pages to give pro-level feedback on what works and what doesn’t....
Continue Reading PPC Hero and Crazy Egg’s Live Landing Page Critique [Webinar]
Attention all PPC Heroes! Next Thursday, July 11th, Hanapin and the good people at CrazyEgg will be hosting a Live Landing Page Clinic and we’re looking for volunteers. What exactly is a landing page clinic? The plan is to go...
Continue Reading Live Landing Page Clinic: Volunteers Needed!
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