In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019.
Continue Reading The Latest PPC Updates to Catapult Campaigns in 2019
With the changing times comes the challenge of testing new AI features, discernment about how to utilize new features to optimize your post-click experience, and all while staying compliant with Google’s restrictions.
Continue Reading How the Changing Paid Search Landscape Will Impact Marketers
You could just go off of a formula and call it a day, but in order to have a solid budget in place you need to take the time to prepare.
Continue Reading The 2019 Budget Season Doesn’t Have to Be a Nightmare
Yes, our second episode of Real Life PPC is in fact Stranger Things themed.
Google announced yet another high-impact update to exact match keyword targeting just last night, and we just have to talk about it.
Continue Reading More Breaking News: Amazon Rebrand + Exact Match Update
What does this consolidation mean for you? Will we have easier access to the video and display ads for vendor central? This could mean a whole new level of advertising we previously didn’t have access to.
Continue Reading The PPC Newsflash: Why You Should Care About the Amazon Advertising Rebrand
With chatbots comes a whole new world of optimization and marketing strategy that could drive more users to conversion.
Continue Reading Drive Prospects Down the Funnel with Chatbots
This post is a follow up to our first episode of The PPC Newsflash, the new webinar series where we will bring you expert commentary on the newest updates in the PPC industry. See the video below, or if you’re...
Continue Reading Tools to Help You Survive the GDN Mobile App Changes
When we heard the news about the targeting changes, our analysts got to work...and we have a solution!
Continue Reading The PPC Newsflash: Exclude Your Ads from Mobile Apps in the GDN
Stay in the running with your competitors on Google Ads, but don't stop there! Conquer them!
Overwhelmed at the thought of launching Amazon ads?
Continue Reading Amazon Advertising: How to Conquer This New Frontier
Programmatic is known to be a bit confusing, so we’re having Criteo’s Ned Samuelson and Hanapin’s Bryan Gaynor take an hour to discuss the ways you can utilize programmatic to build brand awareness and create fantastic content around your product...
Continue Reading It’s Not Game Over: How Programmatic Can Nurture Lead Gen Wins
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