We’ve partnered with Acquisio to tell you about our insights on machine learning and share our secrets to success, particularly SEM success. Ultimately, humans and machines work better together. Let us tell you why.
Continue Reading The Secret to SEM Success: Machine Learning
In the guide, we focus mainly on Google AdWords, the largest PPC platform. By the end, we hope you feel comfortable with common terminology and concepts, display features, remarketing campaign setup, click and conversion tracking, reports, automated rules and more!
Every month, the PPC experts at Hanapin have a day of training that includes the newest updates and features our team needs to know. We know how hard it is to keep up with the all the consistent changes in...
Continue Reading The Best of the Best Industry Updates of 2017
In this whitepaper, we’ll discuss specific troubleshooting within Google Analytics, how to check Google Analytics and AdWords goals, Facebook tracking, Google call tracking, and tons of other goodies, so buckle up!
Continue Reading Conversion Tracking for PPC Managers [The Basics]
It’s this partner mindset that sets agencies apart from one another, and it’s this mindset that forces us to be strategic in finding the best solution for a client’s account.
Continue Reading The Good, the Bad, the Ugly: Why Agencies Get the Audit Wrong
In this guide, you'll find all of our greatest Education pieces, all rolled into ONE download! Need help with the Google Display Network? We got you. Just need some general tips about how to succeed in the education industry? Yuuup,...
Continue Reading The [FUN]damental Guide to PPC for Education Marketers
It is easy to think AdWords should be at the forefront of every PPC plan, but there are scenarios when you should look to alternatives for results.
Continue Reading 10 Advertising Options that Aren’t Google AdWords
While many brands create pages, and run paid advertising within Facebook to promote their brand, they don’t always know where to turn to get the most value from those efforts. In this guide, a brand can expect a better understanding...
Continue Reading Guide to Facebook Advertising for Big Brands
How a typical organization requests and interprets what’s happening with their marketing campaigns leads to unclean data, making its way to the c-suite. The concept of “Bad Data” has many definitions, but in this whitepaper, we focus on data that...
Continue Reading How Marketing Executives Are Being Fed Bad Data
Download the new Q1 Report now and find out why your CRM and Platform metrics don’t add up, how to understand these discrepancies, and how your team can work with them and still come out on top.
We will delve into some overlooked ideas for expanding your mobile travel marketing strategy. In 2017 and beyond, mobile paid search advertising is crucial for travel companies that want to stay ahead of the market trends and connect with customer...
Continue Reading 5 Ways You Are Missing Travel Customers on Mobile
When it comes to looking at new digital agency partners, fully evaluate your situation and needs first – then you can research which teams offer the solution or flexibility to build something that perfectly suits your requirements.
Continue Reading One Size DOESN’T Fit All! 6 PPC Agency Solutions for Your Brand
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