By now, you’ve been in PPC for a while and have a basic understanding of how AdWords and PPC works. Now, you’re getting into questions about some technical details like campaign types and settings, ad extensions, and how to start...
Continue Reading Go Beyond The Basics! Guide to Google Adwords – Intermediate Edition
In PPC, innovation is everything. Change is the only constant in this industry, and what worked for you yesterday may not work for you today. That means if you’re not trying new things– new tactics, new strategies, or new platforms...
When it comes to conversion rate optimization (CRO), you’d be hard spent to find someone who DIDN’T want more of their website traffic to convert. But wanting the conversions and making them happen are a completely different story. It’s a...
Continue Reading 53 CRO Tips to Improve Your PPC Campaigns – New Whitepaper!
“If you look at a good PPC account and it’s not converting, in 99% of cases, the landing page is the problem.” – Brad Geddes, Certified Knowledge Landing pages are crucial to a PPC campaign. Your traffic needs to end...
Continue Reading The Ultimate Guide to PPC Landing Pages – New ebook!
Obviously, there are several ways to build and manage your digital advertising accounts. Too often, advertisers see working with an ad agency as an either/or proposition: Either you build an in-house ad team, or you hire an external agency to...
As many in the PPC industry know, the Compass is Hanapin Marketing’s best practices journal we’ve released it quarterly and semi-privately for years. But this year, we’re changing it up. We’ve started hosting quarterly industry surveys via the Hanapin Forum...
Continue Reading Our Quarter 1 Compass – Shot Down: Understanding PPC Disapprovals
Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Just as your house may need a good cleaning, your AdWords account could likely use some sprucing up as well. You...
Continue Reading 30 Ways to Jump Start Your PPC Spring-Cleaning: New Checklist!
PPC marketers aren’t the only ones who are often tempted to conclude “if this strategy worked over here, it should work just as well over there,” but we might be the ones who need to be most skeptical of that...
Continue Reading Be Even More Liked With This Guide: The Five Laws of Great Social Ads
The job of a PPC manager is busy, complicated, and every once in a while just a little tedious. But with Google AdWords scripts, processes can be automated, redundant tasks can be eliminated, and you can focus on the more important,...
Google makes it easy to set up a PPC campaign, but some advertisers assume that after they’ve typed in some keywords, set the budget, and switched on the campaign, there’s nothing more to do except sit back and watch the...
Continue Reading 8 Simple Things You Might Be Overlooking In Your AdWords Account [White Paper]
Early last week, Google released a whitepaper titled, “CPA Performance Trends on the Google Content Network”. This whitepaper was based on data pulled from nearly 25,000 AdWords accounts around the world from a 12 month period ending November 2008. That’s...
Continue Reading Highlights From Google’s Content Network CPA Whitepaper
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