This whitepaper includes multiple examples of each type of analysis by using PPC-specific examples. These examples are more general for the sake of showing broad-use cases. There are hundreds of other ways to look at PPC data with a pivot...
Continue Reading 6 Pivot Table Examples to Increase Data Analysis Efficiency
While we haven’t found the ultimate Facebook advertising tool that meets all of our needs and desires, we do have a solid list of tools that we keep handy. This is by no means a complete list, but rather a...
Social advertising can be difficult to measure, but is a key part to any integrated digital marketing campaign. With the continued push towards pay-to-play social postings, in this guide, we will focus on paid social advertising and why it is...
Continue Reading How Social Attribution Can Radically Improve Your Brand’s Bottom Line
Even with Apple Search Ads showing such promising results, we’re still going to share seven tips that could improve your campaign performance. In this whitepaper are our key takeaways we learned over the last three months, picked up from running...
Continue Reading 7 Optimizations You Need to Know for Apple Search Ads
If brands aren’t looking around the corners right now, they’re going to be caught by surprise. The problem is, it’s nearly impossible for a CMO or VP of Marketing to know what are the most important trends to be preparing...
Account Manager Bryan Gaynor has poured all of his expertise into this whitepaper so that programmatic advertising can help you succeed.
Continue Reading The Definitive Programmatic Guide for PPC Managers
In this whitepaper, Hanapin’s Senior Account Manager Jacob Brown (affectionately known here as Juice) will walk you through, step by step, the handy tools and tricks hidden inside the Excel Solver.
Continue Reading How To Use Excel Solver To Power Your 2017 Budgeting
Hanapin experts Kelsey Hadaller, Stephanie White and Diane Matacale will walk you through all the essentials you need to pump up your Health and Wellness PPC.
Continue Reading 9 Essential PPC Tips For The Health And Wellness Marketer
We pulled together a number of awesome resources and created 3 different bundles that are catered to an industry or a solution. In this post, you'll find a bundle for Retail Marketers, for Travel Marketers, and for Lead Generation. The...
Continue Reading Brand New Bundles for Marketers in Retail, Travel, and Lead Gen!
In this whitepaper, Hanapin Production Specialist Briann Saxman will discuss tactics to shape up mobile campaigns and tailor them for mobile audiences you are trying to reach.
Continue Reading Top 6 Ways To Get The Most Out Of Mobile With Bing Ads
In this whitepaper, Production Associate Diane Matacale will list two different ways where display could help your lead generated clients obtain the leads they deserve.
Continue Reading How Online Educators Should Be Using The Google Display Network
In this whitepaper, Senior Account Manager Kelly Pollock will walk you through 5 steps to go beyond the download and use remarketing to amp up your app engagement.
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