In this new guide with BounceExchange, we go through 3 steps to help you eliminate wasted PPC spending and kickstart your PPC campaigns into high gear.
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White Papers
[New Guide!] The Complete Guide to Using Excel for PPC
This whitepaper will outline the most important tasks that we use Excel for in our day-to-day PPC work.
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[New Whitepaper!] Eight Must-Have Tactics To Make Your Travel PPC Account Soar
Much like travel, PPC is all about arriving in the right place at the right time. In order to achieve this within a dynamic market, here are eight tactics to ensure your travel PPC account soars.
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[New Guide!] Go Beyond the Basics in Facebook Advertising
This Intermediate Guide to Facebook Advertising will help you get comfortable creating some starter audiences, producing unique images, and drafting ad copy.
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[New!] Guide to Facebook Advertising – The Basics
If you've decided to jump into the world of Facebook advertising, then this guide is for you!
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[New Whitepaper!] 2016 PPC Trends Every CMO Should Be Watching
In this whitepaper, we will discuss 5 digital marketing trends you can’t afford to miss out on this year.
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[New Whitepaper!] 5 Things You Should Be Doing In Your Google AdWords Account Right Now
Google is always updating their platform and including new types of tracking, ad extensions or campaign types. In this whitepaper, we have listed some of the most important things you need to be doing in your account right now.
[New Whitepaper!] AdWords Reports That Will Make You A More Valuable PPC Account Manager
In this whitepaper, we'll dive deeper in the AdWords interface to discuss simple and informative reports to will help you better understand your account and improve performance.
[New Whitepaper!] Using Strategy Roadmaps To Drive A Successful Agency/Client Relationship
This whitepaper goes through Hanapin's roadmap process and provides detail about how to use it as a springboard for productive conversation with the client.
[New Whitepaper!] Supercharge Your PPC Success with YouTube Advertising
Learn how to convince your stakeholders that YouTube is an important link in the digital advertising chain, how to measure its success, and get started.
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[New Whitepaper!] The PPC Account Audit Survival Guide
In this guide, we focus on features and settings that can be used to audit your account performance, campaigns, ad groups, and keywords.
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[New Whitepaper!] The 2015 Most Impactful Updates in the PPC World
There are hundreds of PPC updates every year across multiple platforms; in this whitepaper, we’ll discuss some of the most impactful updates of 2015.
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