There are still several features that many AMs are not aware of in the AdWords Editor. Learn which ones can save you valuable time!
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White Papers
[New Guide!] Call Tracking for PPC Search Ads: What You Need to Know
Presented by Hanapin Marketing and DialogTech, this guide introduces you to call tracking and explains how call tracking can benefit your PPC marketing.
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[New Whitepaper!] Winning at Your Ecommerce PPC: 5 Strategies To Beat Out Your Competition
In this whitepaper, you'll learn 5 strategies to help you optimize, expand your reach, and find great success with your ecommerce PPC accounts.
Whitepaper – Is It Time For A New PPC Agency?
When working with an agency, there are certain items you should keep an eye on which may elicit "red flags."
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Is Your Agency Throwing Out These Red Flags?
When you work with an agency, there are certain things you should keep an eye on. Take notes and evaluate whether your agency is throwing out any “red flags.”
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[New Whitepaper!] Creating PPC Reports That Really Matter
In this whitepaper, we'll discuss how you can have an effective report that is easy to understand and read.
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[New Toolkit!] Get all the essentials you need to find the best PPC agency for you
Presented by Hanapin Marketing, Acquisio, and Optimizely, this brand new toolkit includes all the essentials you need to find the right PPC agency for you!
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[New Whitepaper!] 14 Google Analytics Tricks You Need To Try For Your PPC Account
This whitepaper walks through a number of features and reports that are important to familarize yourself with to get the most benefit out of Google Analytics.
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[New Whitepaper!] PPC Expansion: Building A Case For Your Leadership Team
Explores the strategic benefits PPC provides and teaches how to build upon your PPC program to prove its value to your leadership team.
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[New Whitepaper!] Getting Started with Display Advertising: 6 Things You Should Know
In the whitepaper, we’ll discuss why you should do Display Advertising and the 6 things you should know as you get started.
[New Toolkit!] The Essential PPC Toolkit For Education
Presented by KellyBrady and Hanapin Marketing, this toolkit includes FOUR whitepapers, a checklist for your Education PPC, and a webinar recording.
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3 Ridiculously Awesome Resources To Prevail Over Excel
We've put together a number of resources for Excel to help you out and send you on your way to becoming a better PPC marketer.
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