In the whitepaper, we’ll discuss what to look at, how to make comparisons, and what tools to use in your analysis.
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[New Whitepaper!] 3 Areas Where PPC Insights Can Help Optimize Your Overall Marketing Strategy
In this whitepaper, we'll discuss three main marketing initiatives directly intertwined with pay-per-click; search engine optimization (SEO), social, and email marketing.
[New Whitepaper!] The Fundamentals of PPC Conversion Tracking
In this whitepaper, we’ll discuss how to get started on tracking your conversions and breakdown each section for a deeper look into what will work best for your business.
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[New Whitepaper!] 9 Ad Tests You Should Be Doing In Your PPC Account
This whitepaper offers nine ad testing examples that are transferable to almost any paid search account.
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[Toolkit] 16 Awesome Social Resources You Don’t Want To Turn Your Back On!
This toolkit includes over 16 whitepapers, webinar recordings, guides, checklists, and blog posts, right at your fingertips.
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[New Whitepapers!] The CRO Short Stack
This short stack includes 4 whitepapers that will give you a turbocharge for your conversion rate optimization program.
[New Whitepaper!] The Impact of PPC on Your Business
PPC provides a highly controllable channel from which you can test, forecast and project business goals and performance through. It's time to begin (if you’re not already) utilizing the channel to power your entire marketing plan.
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[Whitepaper!] 10 PPC Tactics That Should Be On Your Radar
In PPC, innovation is everything. Change is the only constant in this industry, and what worked for you yesterday may not work for you today. That means if you’re not trying new things– new tactics, new strategies, or new platforms...
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[New Whitepaper!] The Value of Remarketing: Bringing In Your Most Valuable Users
At this point in time, everyone within the marketing field is somewhat familiar with the term “remarketing,” whether you have experience working with it or just know of the name in passing. Remarketing, in a nutshell, is a tool for...
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[Whitepaper] How To Save Time On Your PPC Management
PPC management can be very time consuming and tedious. Sure, there are fun parts where you get to be a creative problem solver, but there are other things that feel mundane. Luckily for you, there are ways to save time...
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[Whitepaper] Digging Deeper: New Ways To Optimize Your Google Shopping Campaigns
With the full upgrade to Google Shopping campaigns in late 2014, advertisers are becoming accustomed to all of the options and optimization opportunities that the new format offers. And with the majority of advertisers having a similar goal of maximizing...
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[Whitepaper] 15 Audiences You Didn’t Know You Could Remarket To In Google AdWords
Remarketing is an extremely valuable paid search tactic. When the business objective is to promote more sales or leads, remarketing can be a great way to target searchers who have already interacted with a brand in a specific way. This...
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