From the basics to advanced topics, become an AdWords expert! Google processes nearly 6 billion searches every single day. Its the largest search marketing platform out there and too big to ignore. Whether you’ve just taken the plunge into PPC...
Continue Reading [Toolkit] The Ultimate AdWords Bundle For PPC Success
While transitioning between account managers can be stressful and sometimes unplanned, it can also be an opportunity to reinforce your relationship with the client and breathe new life into an account. This whitepaper outlines how can you be prepared, what...
Continue Reading How To Transition Between PPC Managers [New Whitepaper!]
PPC and Excel go hand in hand. Not only will you become better at analyzing account performance, but you’ll also save a lot of precious time by becoming savvy with Excel and all of it’s features, formulas, and shortcuts. This...
Continue Reading 30 Excel Tricks To Save Your PPC Life [Whitepaper]
One of the most important things in a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account. A clean structure can help you with reporting, optimizing, quality scores, and build outs....
Continue Reading Secrets To Clever And Efficient PPC Campaign Build Outs In Excel – New Whitepaper!
When paid search first hit the scene in the late 1990’s and early 2000’s, businesses had a very narrow view of what they expected from PPC professionals. They were considered ‘back office’, much in the same vane as programmers and...
Continue Reading 10 Key Traits Found In The Perfect PPC Account Manager
After successfully navigating the setup of a Google AdWords account and the initial round of settings, optimizations, and expansions, the time has come to not only manage your account according to general best practices, but to really identify how your...
Continue Reading Become The Expert! New Advanced Guide To Google AdWords
The number of agencies offering digital marketing services continues to grow each day. From two-man shops to teams well in the hundreds, agencies offer a wide spectrum of solutions that can be difficult to navigate. As you open up the...
Continue Reading 12 PPC Agency Solutions You May Not Know About
How do you determine if you have keyword cross-pollution in your account? You use the Search Query Report in Google AdWords and a pivot table, However, the Search Query Report is one of the most overused reports out there and...
Continue Reading Turn A Lazy AdWords Report Into A Money Making Tool – New Whitepaper!
How do you pack a whole lot of awesomeness into one download? Combine all the whitepapers you have ever produced into one easy and accessible download. So that’s what we did! For a limited time only get all of Hanapin’s...
Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of ads. Not only do they create more reasons to click your ad (like...
Continue Reading Everything (And More!) You Need To Know About Ad Extensions – Whitepaper!
People make mistakes, it happens. Until we can create perfect automation for everything revolving around PPC, there’s bound to be some hiccups along the way to PPC Nirvana. However, fear not, because many PPC trailblazers have made the same mistakes....
Continue Reading 6 Hidden Mistakes Killing Your PPC Campaigns – New Whitepaper!
With the State of Paid Search, we look under the hood of advertising’s fastest-growing industry and find out what makes it tick, year by year. This year, hundreds of search marketing professionals—a majority of them decision-makers with their company—completed our...
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