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Whitepapers
The Secret to SEM Success: Machine Learning
We’ve partnered with Acquisio to tell you about our insights on machine learning and share our secrets to success, particularly SEM success. Ultimately, humans and machines work better together. Let us tell you why.
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The 2017 Guide to Google AdWords
In the guide, we focus mainly on Google AdWords, the largest PPC platform. By the end, we hope you feel comfortable with common terminology and concepts, display features, remarketing campaign setup, click and conversion tracking, reports, automated rules and more!
The State of Paid Social 2017
We're excited to roll out our first ever State of Paid Social! In this report, we’ll work through which platforms are performing the best, which features are worth investing in, and where to spend your budget.
The Best of the Best Industry Updates of 2017
Every month, the PPC experts at Hanapin have a day of training that includes the newest updates and features our team needs to know. We know how hard it is to keep up with the all the consistent changes in...
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Conversion Tracking for PPC Managers [The Basics]
In this whitepaper, we’ll discuss specific troubleshooting within Google Analytics, how to check Google Analytics and AdWords goals, Facebook tracking, Google call tracking, and tons of other goodies, so buckle up!
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The Good, the Bad, the Ugly: Why Agencies Get the Audit Wrong
It’s this partner mindset that sets agencies apart from one another, and it’s this mindset that forces us to be strategic in finding the best solution for a client’s account.
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The [FUN]damental Guide to PPC for Education Marketers
In this guide, you'll find all of our greatest Education pieces, all rolled into ONE download! Need help with the Google Display Network? We got you. Just need some general tips about how to succeed in the education industry? Yuuup,...
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10 Advertising Options that Aren’t Google AdWords
It is easy to think AdWords should be at the forefront of every PPC plan, but there are scenarios when you should look to alternatives for results.
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Guide to Facebook Advertising for Big Brands
While many brands create pages, and run paid advertising within Facebook to promote their brand, they don’t always know where to turn to get the most value from those efforts. In this guide, a brand can expect a better understanding...
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How Marketing Executives Are Being Fed Bad Data
How a typical organization requests and interprets what’s happening with their marketing campaigns leads to unclean data, making its way to the c-suite. The concept of “Bad Data” has many definitions, but in this whitepaper, we focus on data that...
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Why Marketers Don’t Trust Data – Q1 Report
Download the new Q1 Report now and find out why your CRM and Platform metrics don’t add up, how to understand these discrepancies, and how your team can work with them and still come out on top.
