Microsoft and Verizon Media – formerly Oath – recently announced a new partnership making Bing Ads the single global platform for all search advertising campaigns on the AOL and Yahoo networks.
Continue Reading Bing Ads Platform Integrating With Yahoo & AOL Search
Explore the features of the new Yahoo Gemini Power Editor and how they can save you valuable time.
Continue Reading New Yahoo Gemini Power Editor Features And More
Read about several updates that will allow you to go to the next level in terms of reporting and optimizing within Yahoo Gemini.
Today, I am going to walk through how to set-up Yahoo Gemini, from choosing the right campaign to tracking.
People are spending more time online than ever before and visiting an ever growing number of online destinations before making the decision to convert.
Continue Reading Expand Your Reach With These 3 PPC Ad Platforms
Yahoo aims to improve search business with a new non-exclusive agreement with Google. Yahoo will maintain the current contract with Microsoft as well.
If you were anxiously awaiting the results of the Microsoft and Yahoo partnership agreement that was previously extended an extra 30 days to potentially review and revamp… The results are in!
Continue Reading The Results of the Microsoft and Yahoo Partnership Agreement Are In!
Yahoo and Bing are the Sparta and Athens of the Greco-Persian War. It’s 480 BC. They're losing the war and have experienced costly defeats by the Persians.
Continue Reading What History Tells Us About the Bing/Yahoo Agreement
If you were eager to find out the results of the Bing/Yahoo Search partnership, you will unfortunatley have a longer wait than expected.
Continue Reading Bing/Yahoo Agreement Extended For Additional 30 Days
We all spend a lot time and money in Google AdWords, but big things are in the works for other platforms.
Continue Reading Keep Your Eyes Focused On Non-Google Opportunities
Our PPC ecosystem is probably going to be changing soon. On June 25th, the Federal Trade Commission sent off a warning shot to a bunch of search engines, and it will most likely be reshaping the real estate on which...
Man, it’s been a crazy week in PPC. And it keeps getting crazier. Yesterday Yahoo! announced that they’re adding Google as an ad partner for contextually targeted ads on the display network. They say that they agreement is “global” and...
Continue Reading Yahoo! to Start Partnering with Google on Contextual Targeting
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