The Issue: The keyword report from the interface gives you the average CPC, not your max CPC, and the desktop tool doesn’t show you the Key Performance Indicators (KPIs) that you will want to see to base your decisions on,...
Continue Reading Combining Yahoo Interface Reports with the Desktop Tool for Bid Adjustments
If you are like most pay-per-click managers, your YSM account is probably a cloned export of your Google AdWords account (excluding the content network campaigns of course). Assuming your AdWords account has a strong structure, duplication across search engines is...
Continue Reading Best Practices for YSM Network Distribution
Yahoo’s newly launched (and perhaps overdue) network distribution settings give advertisers greater control over their search campaigns. You now have the option to display ads in only Yahoo! Search, only Yahoo! Search Partners or across the entire Yahoo! Search Network....
Continue Reading Dissecting Yahoo’s Network Distribution Settings
I have to say I really love my Yahoo! Rep. He calls me whenever there are new features coming out in Yahoo! And, instead of depending on other bloggers for the info I’m hearing it straight from the horse’s mouth....
Yahoo! Just announced yesterday that they will no longer offer the free Yahoo Shopping listings as part of their API services. They are now partnering up with Pricegrabber, an online comparison shopping search engine, to provide your products via Yahoo....
Continue Reading Increase Your PPC Ecommerce Sales with Yahoo! And Pricegrabber
This information was presented in a webinar by Yahoo last week. I went into it hoping to learn something new but wasn’t expecting to learn something new – but it turned out to be a very insightful webinar full of...
Continue Reading Use These Tips from Yahoo to Maximize Your Holiday Revenue
Match types can be tricky, especially when it comes to adding negative match keywords. Negative match keywords (or keyword exclusions) are a very effective way to reduce the number of unqualified clicks on your ad. But negatives can get confusing,...
Continue Reading How to Use Negative Keywords in Yahoo! Search Marketing
Yahoo! has been making progress in updating their paid search platform. They have recently added some additional reporting functions that give you greater visibility into where you ads are appearing within their partner network. Today, we’ll discuss Yahoo!’s ad scheduling...
Continue Reading How to Utilize Yahoo’s Ad Scheduling Feature
The news hit this morning: Yahoo and Microsoft have officially announced an extensive partnership. We’re not certain what exactly this will mean for your pay-per click campaigns just yet (on a day-to-day basis). However, we would like to provide some...
Continue Reading Yahoo and Microsoft Announce A Search Partnership
There is a cool feature in the Yahoo! Search Marketing interface that allows you to separate your search network and content network distribution for any active ad group with only a few steps. Breaking out your sponsored search tactic from...
Continue Reading Break Out Your Yahoo Sponsored and Content Keywords with the Touch of a Button
On Monday, Yahoo released their new display advertising for small and large businesses. Yahoo’s display advertising program is identical to Google with a few twists. You can target your display ads geographically, demographically, and within specific content network placements. The...
Continue Reading Yahoo’s New Display Advertising – See How It Works
There are more than five things you should know about Yahoo’s search marketing platform that can make your life easier. However, I have pulled together a short list that will help you manage your account more efficiently and optimize your...
Continue Reading 5 Tips that Can Make Your Life Easier When Using Yahoo Search Marketing
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