I received a phone call from my Yahoo rep saying that they are offering a search query report for our clients. I was very excited about this since I love the search query report from Google. Unfortunately, I was soon...
Continue Reading New Yahoo Search Query Expand Report – Not Quite Up To Par With Google
In the latest Yahoo! Search Marketing blog, Kastle Waserman, the Communications Manager in Advertiser Solutions, I feel is giving advertisers some not so great advice when it comes to managing your PPC campaigns. The blog is titled, “You’re Doing it...
Continue Reading I Personally Feel Yahoo! Is Giving Advertisers Bad Advice
Yahoo’s reporting isn’t necessarily broken but the majority of accounts are seeing significant reporting delays that stem back as far as Thursday afternoon. On Friday, we thought it might just be a fluke but when we got in to the...
Continue Reading Your Yahoo Stats Weren’t That Bad This Weekend: Yahoo’s Reporting is Broken
I got a good chuckle today. In 5 minutes time, I received two emails for two different accounts from Yahoo! Search Marketing this morning. The first one told me that my bids were too low, and the other reported that...
Yahoo! is finally catching up with Google and MSN and has some new features rolling out mid-March. Here’s what they are: 1. Day Parting: Yahoo! has officially opened up their targeting preferences to certain times of the day. This is...
Continue Reading New Features Rolling Out For Yahoo! Search Marketing, FINALLY!
This will admittedly be a short post. But I find it incredibly odd how Yahoo! has programmed their minimum bid system. In lieu of dynamically updating accounts that need attention on an as-needed basis – instead, Yahoo! rolls out massive...
Continue Reading And Yet Another Wave of Yahoo! ‘Minimum Bid Requirements’ and Keyword Updates
Last summer, we wrote about Yahoo’s ad profiling program. This is a quick reminder that you need to be vigilant when monitoring for changes that Yahoo makes to your PPC campaign without your knowledge or consent. What is Ad Profiling?...
Continue Reading Has Yahoo Optimized Your Account Without Your Consent? You Better Check!
Today we received an announcement from Yahoo UK that they will be discontinuing their Content Match product in Europe. If you are running ads within a European-targeted Yahoo account, your campaigns will be effected. Just for clarity sakes, I will...
Continue Reading Yahoo Shuts Down Their Content Network in Europe
Yesterday, Yahoo Search Marketing sent out modified advertiser Terms and Conditions. We have previously discovered some surprising information when Yahoo updated their agreements, so I wanted to find out exactly what had changed. This time around, Yahoo hasn’t made significant...
Continue Reading What Did Yahoo Search Marketing Change in Their Updated Terms and Conditions?
On Wednesday Yahoo announced a new global data retention policy. Yahoo will limit its data storage period to 90 days, which is a sizable decrease from their previous 13 month policy. Yahoo is expanding this policy to apply not only...
Continue Reading Yahoo Shortens Data Retention Period to 3 Months
This evening I received a notification from Yahoo that Google has terminated the advertising agreement between the two companies. I’ll let the actual announcement speak for itself (see below): Dear Advertiser, We wanted to reach out to you directly regarding...
Continue Reading Google Terminates Advertising Agreement with Yahoo
We’ve mentioned before that you can’t have the “set it and forget it” attitude when it comes to managing PPC accounts. While reviewing my Yahoo! account a few weeks ago, I noticed that we had generated a ton of extra...
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