One thing is certain, when Yahoo! launched the new Search Marketing platform (aka “Panama”), it signaled the death of Content Match. At least as I knew it. Before the upgrade, I generated pretty substantial results (in terms of traffic/conversions generated)....
Continue Reading Yahoo! Improves Content Match and Assumes Our Performance Will Improve Too
A while back I wrote on how to take an export of your Google Adwords campaigns and use the Yahoo Third Party Converter Tool to bulk upload into Yahoo. While the process itself is fairly simple, a lot of people...
Continue Reading Tips on Uploading Google Campaigns into Yahoo
As I reported earlier, Yahoo has instituted a new program called Ad Profiling. In a recent article at the YSM Blog, they liken your YSM account to a garden, and Ad Profiling is the gardener you didn’t hire to kill...
Continue Reading The Rogue Gardener: Yahoo’s Ad Profiling May Kill Your Weeds And Your Roses
Don’t worry, all that studying for the Yahoo! Ambassador test hasn’t gone to waste completely. Even though Yahoo announced today that they’re terminating their Ambassador program, you have until July 31st to complete the training and take the test to...
If you are running a Yahoo search marketing campaign: you have to read this post. Don’t mean to cause a panic, but this is import folks. Last month I reported that Yahoo was going to automatically optimize your search marketing...
Continue Reading Yahoo Can Still Alter Your PPC Account And This Time You Can’t Opt Out
Back in February, Yahoo announced that they would be instituting a reserve market price for their keywords. Basically, this means they now have minimum bid standards for their keywords. This seems like a reasonable tactic to employ to ensure the...
Continue Reading Yahoo Reserve Market Price Killed My Campaign
Ok, so I’m about 4 days late breaking this news, but I just have to share my 2 cents. Last Thursday, Google announced that they had reached a deal to share their AdSense for Search and AdSense for Content with...
Continue Reading It’s Alive! Beware of the Search Beast Named “Yahoogle”
I received an email this weekend from Yahoo saying that they were updating their Terms & Conditions for their search marketing accounts. However, within the email they didn’t say exactly what was updated, so I went ahead and asked my...
Continue Reading Yahoo Is Going to Automatically Optimize Your PPC Account Without You
Reading search marketing blogs is like a box of chocolates – you never know what you’re gonna get. Today I was scrolling through my blog reader quickly reviewing the “big three” blogs. When I got to the YSM Blog, I...
Continue Reading Getting PPC Advice from Yahoo!? Take the Good with the Bad
Last Thursday and Friday, Yahoo! Search Marketing rolled out their new pricing structure. The gist of this update is that minimum bid prices will no longer be fixed at $0.10 and will instead be based on quality factors (similar to...
Continue Reading If You Don’t Check Your Yahoo! Minimum Bids Now, You’ll Hate Yourself Later
Today Yahoo Search Marketing announced that your minimum pay-per-click bids are going to be changing. Currently, the minimum bid is $0.10 (ten cents) across the board for every keyword. However, the announcement made today states that minimum bids will no...
“They’ve never really explained to me why this happens, it just does”, says my Yahoo! rep about my conversion tracking being automatically turned off because I didn’t generate any conversions within a 45 day time frame. This came up about...
Continue Reading Yahoo! Turns Conversion Tracking Off If No Conversions in a 45 Day Time Period
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