Have you ever spent hours trying to re-structure your Google campaign to upload into Yahoo!? You download your Google campaign, re-arrange the columns to fit Yahoos! upload structure, only to get errors from Yahoo! saying they can’t determine which is...
Continue Reading Upload Google Campaigns in Yahoo! in Three Easy Steps
The team here at Hanapin Marketing has recently become a certified company in Google Adwords, Yahoo! and MSN AdCenter. In this post I’ve listed the top three search engines and how to become a certified individual or company. I’ve included...
Continue Reading Getting Certified in Google Adwords, Yahoo! and MSN AdCenter
Last week I wrote on Yahoo!’s new tool called the Tune-Up tool. Just to re-cap, the tune-up tool performs a one-time analysis of a non-optimized campaign. Based on the results, it proposes optimal bids and match types for the campaign’s...
Continue Reading Yahoo!’s Tune Up Tool a Bust? Follow Up from Last Weeks Posts
Yahoo! recently announced another new tool in their user interface that automatically gives your campaigns a ‘tune-up’ to help improve your overall performance. I just started the tune-up process for one of my campaigns today. Although I haven’t received my...
Continue Reading Campaigns Need a ‘Tune Up?’ Yahoo Can Help!
Over the past six months I have been putting a lot of time and effort into building a keyword list for a client. This client operates within a niche market and is geo-targeted tightly to a specific metro area. One...
Continue Reading Don’t Let Yahoo Hurt Your Campaign! Learn 2 Weak Spots In Their Optimizations
Since the launch of Panama, Yahoo has instituted a new metric within its interface and reporting functions: assists. YSM’s help section lacks a definition of this term so I will clear the air on what an assist is and how...
Last week I noticed a keyword within one of my Yahoo ad groups had accrued only 2 clicks on a given day but generated a whopping 7 conversions. However, only 1 conversion was tracked through the client’s database for that...
Continue Reading How To Detect Phantom Conversions in Yahoo!
Two weeks ago I wrote about the most important settings to check when starting up an AdWords account. This week I’ll be detailing some of the ins and outs of the Yahoo! Search Marketing interface (YSM or Panama). I should...
Continue Reading Top 5 Settings to Check When Starting a Yahoo! Search Marketing Account
Today we noticed that the ‘Create New Ad’ section of Yahoo has a different look and added content! In the title and description fields they’ve entered some example text that advertisers should follow. They’ve also added ‘Ad Writing Best Practices’...
In April I posted about the impending truncation of Yahoo! ad texts: well, the time is nigh. Ad texts that are over 70 characters in length will be truncated when displayed within Yahoo!’s SERP. Here is a visual example of...
It is a difficult task to try and deny the progress Yahoo!’s Panama interface has made from the Overture days of the not-so-distant past. As a matter of fact, it simply may be impossible. In the months since its launch,...
Continue Reading YSM’s Quirky Little Feature, Optimize Ad Display
Yahoo’s caste system may not be known by everyone so I thought it would be helpful to shed some light on the various tiers of their accounts. This information originally appeared in Welcome to the Panama Jungle: A user’s guide...
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