Hero Academy is Hanapin’s newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. Current topics include the basics of Google Ads, Microsoft Ads, Facebook, Quora, Excel, + more. AND NOW, we’ve released 4 BRAND...
Continue Reading Amazon, LinkedIn, & YouTube: New Video Releases on Hero Academy!
The 2019 State of Paid Social is a comprehensive breakdown of what's happening in social advertising. You'll find trends and benchmarks on social budgets, platforms, ad formats, and challenges other marketers are facing.
We've done the work to bring you the best, most actionable content in the paid media industry, and we're excited to debut new sessions we know you'll love at Hero Conf.
A new form of advertising on YouTube is on the horizon! Lead Form Ads are coming! Learn from our initial testing missteps and save yourself time and energy.
Continue Reading YouTube Lead Form Ads for PPC: What You Need to Know Before Getting Started
Unless you can confidently measure the impact of your YouTube efforts, it’s difficult to accurately assess the impact it has on your overall brand. Views, view-through rate, clicks, conversions, etc. can quantify the effectiveness of a video ad, but asking...
Continue Reading Measuring YouTube Success with Brand Lift Study 2.0
Having a million and one questions about optimizing your YouTube strategy?
Continue Reading Boosting YouTube ROI with Key Metrics and Creative Strategy
YouTube is likely one of the last frontiers of your account that you haven’t started exploring yet. As Google rolls out more audience targeting options, video ad sequencing, and TrueView YouTube Ads, they’re trying to entice you to make the...
Exploring the different Google Ads video metrics and TrueView ad attributes that can be used as a guide to help measure the success of your TrueView ads.
Continue Reading Measuring the Success of TrueView YouTube Ads
Practical steps (some big, some small) that will get you closer to a complete and effective YouTube advertising strategy for 2019.
Continue Reading New Year, New You(Tube): Creating a Robust YouTube Ad Strategy for 2019
Explore how to use Google Tag Manager to segment your remarketing audiences to test out new user behavior such as user actions.
Continue Reading Remarketing to User Actions Instead of Page Visits
In our new 2018 State of Paid Social report, we share the latest data on paid social advertising trends in a variety of networks including Facebook, Linkedin, Instagram, Pinterest, and Youtube, collected from over 400 marketers at brands and agencies.
Thinking to yourself, “Video is just too hard. I can’t do it”? We have 3 words for you: YES. YOU. CAN. Plus 3 more: AND. YOU. SHOULD.
Continue Reading Video is Not Hard: Fearlessly Feed Your Funnel with YouTube Ads
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