Video advertising is an advertising platform to enter cautiously, similar to Display advertising. There is a lot of advertising space and views to be had, and the key to success will be smart targeting and good creative on top of...
Continue Reading How To Pitch YouTube Video Ads As A New PPC Initiative
For a newer article on this topic visit: 10 Alternatives To Google And Facebook Ads For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well...
Continue Reading The 15 Ad Networks to Use Instead of AdWords
8 Ways to Boost Your Holiday Sales Do you hear sleigh bells jingling? That’s the sound of the holidays approaching fast – are your PPC campaigns ready for it? It’s not too late to make some adjustments that could make...
Continue Reading 8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar Recording]
October’s almost over, and with it another Redbop has come and gone. This month, my task (along with Carrie Albright) was to educate the team on how to leverage your video content to improve account performance. And in this case,...
Continue Reading Boost Your Remarketing Performance With AdWords & YouTube
What if your brand and Gangnam Style could become one? No I'm not talking about some sort of k-pop extravaganza in your office, but rather the wealth of opportunity available to you on YouTube.
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