More about this Webinar
When potential customers land on your website, what do they see? Do you immediately establish trust and give them what they’re looking for? The reality is, the appearance and usability of your website communicates a lot about who you are as a company, and that is why Conversion Rate Optimization is so vital to your success. And what is the lifeline behind CRO? A/B Testing.
Performing A/B tests on your landing pages can pinpoint exactly what is working and what is failing on your site. In this webinar recording, Unbounce’s Duane Brown and Hanapin’s Samantha Kerr and Kate Wilcox will share their expert CRO advice on how A/B tests have shaped their clients’ success.
You’ll get expert CRO tips like:
- How to set up A/B tests for small businesses v. bigger businesses
- How you should test and what you want to test
- When you should conclude a test, and what to do when it ends
Presented By
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Samantha KerrCRO Manager, Hanapin Marketing
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Kate WilcoxCRO Coordinator, Hanapin Marketing
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Duane BrownPerformance Marketer, Unbounce
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