As Google lean more and more into PMax they’ve released a new guide aimed at developers to help them build PMax integrations more easily.
They’ve also moved all the PMax related content into it’s own specific tab on Google Ads API website. Which should make it easier for you and your development team more easily find the information you need to build Performance Max integrations.
It’s always good to see Google attempting to improve their communications and product documentation.
Other notable improvements include:
- Adding a new Structure requests guide that details many of the intricacies of constructing requests that create and update Performance Max campaigns
- More clearly identifying and renaming business goals in the developer documentation
- Standard Performance Max is now referred to as Performance Max for online sales or lead generation
- Performance Max for Retail is now referred to as Performance Max for online sales with a product feed
