The PPC Hero and Hanapin Marketing team is proud to unveil the 2012 Hero Conf Agenda! Day 1 of the conference will include a variety of exciting sessions on topics ranging from Retargeting to Advanced Mobile Marketing to a Landing Page Clinic. Day 2 will include informative one-on-one workshops with the PPC Hero team. Check out the full list of speakers here, and check out the Hero Conf website to learn more!
And remember, if you register before December 31 you will receive an ADDITIONAL $100 discount! Use discount code “JINGLE” to receive the special price!
Agenda and Session Topics*
Sunday, April 15, 2012 (Indianapolis, Indiana)
| 7:30pm-8:30pm | Pre-Conference Networking Event
Location: TBA |
Monday, April 16, 2012
| 7:00am-5:00pm | Registration | ||
| 7:15am – 8:15am | Breakfast
Location: Indiana F-G |
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| 8:15am-8:30am | Welcome To Hero Conf
Speaker: Pat East, President & CEO of Hanapin Marketing Location: Indiana F-G |
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| 8:30am – 9:15am | Keynote Address
Speaker: TBA Location: Indiana F-G |
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| 9:15am – 9:30am | Break | ||
| 9:30am – 10:15am | History & Future of PPC
Speaker: Kevin Lee Location: Indiana F-G |
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| 10:15am-10:30am | Break | ||
| 10:30am–11:45am | Panel Discussions: | ||
| Advanced Mobile Marketing
Moderator: Matt Van Wagner Speakers:Crystal Anderson, Jeff Allen, Robert Brady, TBA Location: Indiana F-G |
Retargeting
Moderator: Joe Kerschbaum Speakers:Brad Geddes, Joanna Lord, Lisa Raehsler, Nate Jeo. Location: Michigan/Texas, |
Account Structure
Moderator: Andrew Goodman Speakers: Elizabeth Marsten, John Lee, Matt Umbro, Melissa Mackey, Shawn Livengood, Location: Florida/Illinois |
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| 11:45am– 1:00pm | Roundtable Lunch with the Experts
Location: Indiana F-G |
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| 1:00pm – 1:45pm | Retargeting Case Study
Speaker: Marc Poirier Location: Indiana F-G |
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| 1:45pm-2:15pm | Networking Break | ||
| 2:15pm – 2:50pm | Quality Score
Speaker: Brad Geddes |
eCommerce PPC
Speaker: Lisa Raehsler |
Analytics
Speaker: Andrew Goodman |
| 2:50pm-2:55pm | Session Change Break | ||
| 2:55pm-3:30pm | Revenue and Lead Generation through Conversion Tracking
Speaker: Matthew Umbro |
Ad Copy
Speaker: Elizabeth Marsten |
Sponsored Session by Acquisio |
| 3:30pm-3:45pm | Break | ||
| 3:45pm-4:30pm | Running Great Campaigns on a Small Budget
Speaker: Matt Van Wagner |
Tips for Managing a Medium to Large Budget Account
Speaker: Melissa Mackey |
Landing Page Clinic
Speaker: Joe Kerschbaum |
| 4:30pm-4:40pm | Break | ||
| 4:40pm-5:15pm | Conversion Rate Optimization
Speaker: Joanna Lord |
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| 5:15pm-6:00pm | Afternoon Session
Speaker: TBA |
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| 6:10pm-6:40pm | Afternoon Session: TBA
Speaker: Elizabeth Burkholder |
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| 6:40pm-7:00pm | Closing
Speaker: TBA Location: Indiana F-G |
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| 7:30pm-8:30pm | Networking Cocktail Reception
Location: TBA |
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Tuesday, April 17, 2012
| 7:30am-9:30am | Registration |
| 8:00am – 9:00am | Breakfast
Location: Indiana F |
| 8:45am – 9:00am | Introduction To 1-1 Sessions
Speaker: Pat East, President & CEO of Hanapin Marketing |
| 9:00am – 10:00am | 1-1 Sessions: Topic TBA
Location: Indiana F |
| 10:00am – 10:10am | Break |
| 10:10am-10:45am | Session: TBA
Speakers: TBA Location: Indiana F |
| 10:45am – 11:45am | 1-1 Sessions: Topic TBA
Location: Indiana F |
| 11:45am-11:55am | Break |
| 11:55am-12:15am | 1-1 Sessions: Topic TBA
Location: Indiana F |
| 12:15pm-12:30pm | Day 2 Closing Remarks
Speaker: Pat East, President & CEO of Hanapin Marketing Location: Indiana F |
| 12:30pm – 1:30pm | Lunch
Location: Indiana F |
*Agenda is subject to change. Titles will be announced at a later date.
Hero Conf is Presented by:
Hero Conf Platinum Sponsor:
Hero Conf Gold Sponsor:
Hero Conf Sponsors:
We look forward to seeing you in Indianapolis!
