GA4 Reporting, Analysis & Activation Training
This course is designed for marketers and analysts who use Google Analytics 4 (GA4) for measuring their marketing, websites and apps. No experience with GA4 is required to attend this course.
A ticket to this course includes:
– One day of training (9 April)
– Two days entry to all the Hero Conf & brightonSEO talks
– Bag of merch
– Video bundle of conference talks
Who should attend this course?
This course is designed for marketers and analysts who use Google Analytics 4 (GA4) for measuring their marketing, websites and apps. No experience with GA4 is required to attend this course, but some level of marketing and/or analytics experience would give you a good head start.
Course Content
The course is broken down into four modules, each of which build upon each other to cover as much ground as possible whilst still keeping it grounded using practical examples and use cases throughout.
There are breaks in-between each topic, and a Q&A session at the end to go over any questions or concepts not touched on in the course.
GA4 Fundamentals
- How Google Analytics 4 works
- Using the interface
- Filtering your data
- Comparing your data
GA4 for marketing analytics
- Key events and conversions
- Campaign link tracking (UTMs)
- Acquisition reports
- Attribution reports
GA4 for behavioural analytics
- Reporting identities and consent
- Page and event reporting
- Event creation
- Funnels
Analysis and activation in GA4
- Segments and audiences
- Analysis in explorations
- Reporting activation
- Marketing activation
You will need to bring your laptop to this training session.
What’s included in your ticket?
Book onto this training course and you will get:
- A full day’s training on your chosen topic on Wednesday 9 April
- Lunch included on your training day
- Full access to brightonSEO and Hero Conf conferences and all the talks on Thursday 10 & Friday 11 April
- Bag of merch
- Video bundle to stream all the conference talks post event
- Access to conference networking events and activities
Why book a training course?
PPC Heroes rarely have the time to think deeply about their responsibilities, problems, and the future of their careers or organizations.
It’s easy to pull up email, check-in on accounts, and appease clients while making the effort to learn at a conference. While the conference days are filled with insanely actionable insights, sometimes challenges need attention longer than a session break can offer.
Hero Conf is built on exceptional, actionable content. Your list of ideas and actions items will be pages long by the end of your conference days. The biggest complaint we get is there’s so much to implement, you’re not sure where to start. Training courses can help solve this problem.
Choose which training course is right for you and let’s solve your most pressing digital marketing issues together.
