Justify Your Trip
Looking for the details to help you understand exactly what you’ll get at Hero Conf UK in Brighton? You’re in the right place.
How Hero Conf is Different:
- 100% Paid Advertising relevant topics
- Sponsors are relevant, and we do not sell them your contact info
- Rigorous, selection process ensures quality speakers
- Multiple concurrent tracks means you can find a hyper-relevant session
- Commitment to actionable content means you leave with concrete next steps
- Plenty of networking opportunities so you can connect with peers
- Highly focused training courses the day before the main conference so you can upskill
Who:
Our attendees are mostly folks who spend their days in the PPC weeds. Nearly 60% are Account Managers, Account Analysts, Production Specialists or similar titles. They’re looking for specific, actionable information to implement right away. The remainder of our attendees are Marketing Manager, Director, C-Level or Founder titles, looking to find the strategy to drive their business forward.
When & Where:
Hero Conf UK is taking place on 10-11 April 2025, at the Brighton Centre. Right in the middle of the city, and right on the seafront, you will be in the perfect place to soak up the electric atmosphere and explore.
Just one hour from London and within a short train journey from any of London’s major airports, Brighton is a perfect location.
Why:
Because this industry is changing. Every single day. Come for the most up-to-date information and important product and service announcements from the biggest brands in the industry.
Need to convince your boss that Hero Conf UK is the event for you? Here’s a letter you can use to make your case!
Dear [Insert Manager’s name],
I would like to attend Hero Conf UK, a digital marketing conference from 10-11 April, 2025 at the Brighton Centre. This event is devoted fully to Paid Advertising. I have reviewed the agenda and feel the return on the investment would be significant.
The conference aligns directly with the priorities of our department: [insert your priorities here]. Beyond that, the conference will give me a chance to learn the newest insider PPC knowledge. I’ll have the opportunity to learn alongside other big brands and PPC management experts in an environment that allows me to tailor my schedule to meet our company needs. And with marketing software companies, agency representatives, and others from the digital marketing community on-site, I’ll also be able to build new and exciting business relationships. There are several specific benefits of attending this event:
- Hosted in Brighton, UK. An accessible and affordable location that will allow us to be efficient with our conference budget.
- Exclusive paid marketing content. There will be no “clutter” with irrelevant material. I will go with specific purpose and leave with ready-to-implement strategies to strengthen our search advertising strategy.
- I will have unique opportunities to interact with digital marketing experts and ask questions related to our specific conversion issues.
- The price of a 2 day ticket also gives full access to brightonSEO meaning that I can soak up the latest in SEO, and share my findings with our SEO team.
- Accelerated professional skills and opportunities. I will have the opportunity to network with digital marketing professionals and vendors to learn what works in other industries. I hope to make connections with potential partners and contacts to improve our business long-term.
- Focused agenda. A schedule filled with PPC content- both technical and creative- will absolutely get our money’s worth.
- A “best of both worlds” perspective. After meeting with speakers who have both big picture and “in the trenches” experience, I will get a broad understanding of industry best practice as well as issues we will face day-to-day.
[Optional] A few of the presentations that I plan to attend include [List Top 3 Sessions Here]:
[Optional] The Workshops on 9 April 2025 are also a unique opportunity for training tailored to my specific accounts. We have the option to deep-dive on a topic and I can gain insights into our current roadblocks and learn how to adjust and optimise moving forward. This will save us time and money. Other staff members in our organisation will also be able to benefit, as I will meet with the team when I return to relay recommendations and action items, and circulate a detailed and actionable trip report.
Here is a complete breakdown of the conference costs:
Airfare: XXX
Transportation: XXX
Hotel: XXX
Meals: XXX
Conference Fee: XXX
TOTAL:
I appreciate your attention to my request. I’m confident in the significant return we will receive for this relatively small investment in career development. Thank you again for your consideration of this request. [Your standard close]
Need more information? We’re here to help. Catch us on chat or send an email to hey@roughagenda.com with any questions you have.
