What do in-house marketers get out of Hero Conf?

We understand in-house paid media teams can have limited manpower to reach goals and little opportunity for collaboration, but Heroes don’t work alone.

Allow us to bring you into a world where every person in attendance understands your paid ad pains, where conversion on social channels is a typical lunch discussion, and terms like SQR and ETA aren’t a foreign language. Elevate your brand, network like crazy, and market your company shamelessly. Here’s what you can expect as an in-house marketer at Hero Conf.

Paid search

Performance Max: how to 2x your ROAS
Google Local Services Ads: everything we have learned in 3 years of running these for clients
The data-informed PPC account structure
Apple Search Ads: past, present & future
Guiding dialog: strategic conversations in paid search
Audience-first differentiation: paid search messaging that matters to your market
How to infuse AI to uplevel PPC performance
Using compound marketing strategies in SEO and SEM
Humans vs AI in ad copy
Google Ads: a look ahead

Paid social & media

Advanced LinkedIn Ads
Google Display Network to drive conversions
The 3 paid media things people are doing wrong & how to fix it
Making performance media real for outside teams
Evolving screens: YouTube’s advertising journey from landscape to tv and shorts

Take it from our attendees…

Our most recent post-conference evaluation speaks volumes.

Just wrapped up two incredible days at Hero Conf in San Diego! Learned a ton about PPC, connected with amazing minds in the industry, and walked away with fresh ideas to take campaigns to the next level. Feeling inspired and ready to implement!”

– Sienna Shermin, Director of PPC, iHealthQuotes