What do in-house marketers get out of Hero Conf?
We understand in-house paid media teams can have limited manpower to reach goals and little opportunity for collaboration, but Heroes don’t work alone.
Allow us to bring you into a world where every person in attendance understands your paid ad pains, where conversion on social channels is a typical lunch discussion, and terms like SQR and ETA aren’t a foreign language. Elevate your brand, network like crazy, and market your company shamelessly. Here’s what you can expect as an in-house marketer at Hero Conf.
Paid search
- Performance Max: how to 2x your ROAS
- Google Local Services Ads: everything we have learned in 3 years of running these for clients
- The data-informed PPC account structure
- Apple Search Ads: past, present & future
- Guiding dialog: strategic conversations in paid search
- Audience-first differentiation: paid search messaging that matters to your market
- How to infuse AI to uplevel PPC performance
- Using compound marketing strategies in SEO and SEM
- Humans vs AI in ad copy
- Google Ads: a look ahead
Paid social & media
- Advanced LinkedIn Ads
- Google Display Network to drive conversions
- The 3 paid media things people are doing wrong & how to fix it
- Making performance media real for outside teams
- Evolving screens: YouTube’s advertising journey from landscape to tv and shorts
Take it from our attendees…
Our most recent post-conference evaluation speaks volumes.
Just wrapped up two incredible days at Hero Conf in San Diego! Learned a ton about PPC, connected with amazing minds in the industry, and walked away with fresh ideas to take campaigns to the next level. Feeling inspired and ready to implement!”
– Sienna Shermin, Director of PPC, iHealthQuotes
Brands that have attended Hero Conf
