What do in-house marketers get out of Hero Conf?

We understand in-house paid media teams can have limited manpower to reach goals and little opportunity for collaboration, but Heroes don’t work alone.

Allow us to bring you into a world where every person in attendance understands your paid ad pains, where conversion on social channels is a typical lunch discussion, and terms like SQR and ETA aren’t a foreign language. Elevate your brand, network like crazy, and market your company shamelessly. Here’s what you can expect as an in-house marketer at Hero Conf.

Paid search

  • Performance Max: how to 2x your ROAS
  • Google Local Services Ads: everything we have learned in 3 years of running these for clients
  • The data-informed PPC account structure
  • Apple Search Ads: past, present & future
  • Guiding dialog: strategic conversations in paid search
  • Audience-first differentiation: paid search messaging that matters to your market
  • How to infuse AI to uplevel PPC performance
  • Using compound marketing strategies in SEO and SEM
  • Humans vs AI in ad copy
  • Google Ads: a look ahead

Paid social & media

  • Advanced LinkedIn Ads
  • Google Display Network to drive conversions
  • The 3 paid media things people are doing wrong & how to fix it
  • Making performance media real for outside teams
  • Evolving screens: YouTube’s advertising journey from landscape to tv and shorts

Take it from our attendees…

Our most recent post-conference evaluation speaks volumes.

Just wrapped up two incredible days at Hero Conf in San Diego! Learned a ton about PPC, connected with amazing minds in the industry, and walked away with fresh ideas to take campaigns to the next level. Feeling inspired and ready to implement!”

– Sienna Shermin, Director of PPC, iHealthQuotes

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