What do in-house marketers get out of Hero Conf?
We understand in-house paid media teams can have limited manpower to reach goals and little opportunity for collaboration, but Heroes don’t work alone.
Allow us to bring you into a world where every person in attendance understands your paid ad pains, where conversion on social channels is a typical lunch discussion, and terms like SQR and ETA aren’t a foreign language. Elevate your brand, network like crazy, and market your company shamelessly. Here’s what you can expect as an in-house marketer at Hero Conf.
Paid search
- Performance Max: how to 2x your ROAS
- Google Local Services Ads: everything we have learned in 3 years of running these for clients
- The data-informed PPC account structure
- Apple Search Ads: past, present & future
- Guiding dialog: strategic conversations in paid search
- Audience-first differentiation: paid search messaging that matters to your market
- How to infuse AI to uplevel PPC performance
- Using compound marketing strategies in SEO and SEM
- Humans vs AI in ad copy
- Google Ads: a look ahead
Paid social & media
- Advanced LinkedIn Ads
- Google Display Network to drive conversions
- The 3 paid media things people are doing wrong & how to fix it
- Making performance media real for outside teams
- Evolving screens: YouTube’s advertising journey from landscape to tv and shorts
Take it from our attendees…
Our most recent post-conference evaluation speaks volumes.
Every time we have to submit training proposal budgets our whole team always makes sure to list Hero Conf because we find it so helpful and actionable. We Love it. Different from my previous conference experiences, speakers didn’t try to sell their services or spend time talking about their companies. All sessions I attended were full of great content and I really appreciated that.
– Deniz Menemenci – Director of Marketing | University of Chicago, Graham School
Brands that have attended Hero Conf
