Justify Your Trip
Looking for the details to help you understand exactly what you’ll get at Hero Conf San Diego? You’re in the right place.
How Hero Conf is Different:
- 100% Paid Advertising relevant topics
- Sponsors are relevant, and we do not sell them your contact info
- Rigorous, selection process ensures quality speakers
- Low speaker to attendee ratio makes it easier to connect with the experts
- Multiple concurrent tracks means you can find a hyper-relevant session
- Commitment to actionable content means you leave with concrete next steps
- Plenty of networking opportunities so you can connect with peers
Who:
Our attendees are mostly folks who spend their days in the PPC weeds. Nearly 60% are Account Managers, Account Analysts, Production Specialists or similar titles. They’re looking for specific, actionable information to implement right away. The remainder of our attendees are Marketing Manager, Director, C-Level or Founder titles, looking to find the strategy to drive their business forward.
When & Where:
Hero Conf San Diego is taking place on November 19 & 20 2024, at the Manchester Grand Hyatt. On the water and in the heart of the city, we’ll be within walking distance of every event. In your free time, you’ll find iconic food and drink venues in the Gaslamp District, and an eclectic city that will welcome you with open arms.
There’s easy access to San Diego’s best beaches, restaurants, shops, entertainment venues, and more with plenty of transport options to get to, and around, the city.
We’re under 3 miles from San Diego International Airport which has direct flights from around the world. Rome2Rio can help you plan your travel to San Diego.
If you’re driving, there is parking at the hotel, use the ACE parking garage at the side of the hotel.
Hero Conf attendees coming for the day get a discounted rate of $11 per day (self-parking) or $16 per day (valet), just pick up a voucher at the conference registration point and, when you leave the garage, insert this after the voucher you were given when entering.
Hero Conf attendees staying at the hotel can get overnight parking from $45 for self-parking which includes unlimited in and out privileges.
Why:
Because this industry is changing. Every single day. Come for the most up-to-date information and important product and service announcements from the biggest brands in the industry.
Need to convince your boss that Hero Conf San Diego is the event for you? Here’s a letter you can use to make your case!
Dear [Insert Manager’s name],
I would like to attend Hero Conf San Diego, a digital marketing conference from November 19 & 20 2024 at the Grand Hyatt San Diego. This event is devoted fully to Paid Advertising. I have reviewed the agenda and feel the return on the investment would be significant.
The conference aligns directly with the priorities of our department: [insert your priorities here]. Beyond that, the conference will give me a chance to learn the newest insider PPC knowledge. I’ll have the opportunity to learn alongside other big brands and PPC management experts in an environment that allows me to tailor my schedule to meet our company needs. And with marketing software companies, agency representatives, and others from the digital marketing community on-site, I’ll also be able to build new and exciting business relationships. There are several specific benefits of attending this event:
- Hosted in San Diego, CA. An accessible and affordable location that will allow us to be efficient with our conference budget.
- Exclusive paid marketing content. There will be no “clutter” with irrelevant material. I will go with specific purpose and leave with ready-to-implement strategies to strengthen our search advertising strategy.
- Low attendee-to-speaker ratio. With 48 speakers, I will have unique opportunities to interact with digital marketing experts and ask questions related to our specific conversion issues.
- The price of a 2day ticket also gives full access to brightonSEO meaning that I can soak up the latest in SEO, and share my findings with our SEO team.
- Accelerated professional skills and opportunities. I will have the opportunity to network with digital marketing professionals and vendors to learn what works in other industries. I hope to make connections with potential partners and contacts to improve our business long-term.
- Focused agenda. A schedule filled with PPC content- both technical and creative- will absolutely get our money’s worth.
- A “best of both worlds” perspective. After meeting with speakers who have both big picture and “in the trenches” experience, I will get a broad understanding of industry best practice as well as issues we will face day-to-day.
[Optional] A few of the presentations that I plan to attend include [List Top 3 Sessions Here]:
[Optional] The Workshop on November 18th is also a unique opportunity for training tailored to my specific accounts. We have the option to deep-dive on a topic and I can gain insights into our current roadblocks and learn how to adjust and optimize moving forward. This will save us time and money. Other staff members in our organization will also be able to benefit, as I will meet with the team when I return to relay recommendations and action items, and circulate a detailed and actionable trip report.
Here is a complete breakdown of the conference costs:
Airfare: $XXX
Transportation: $XXX
Hotel: $XXX
Meals: $XXX
Conference Fee: $XXX
TOTAL:
I appreciate your attention to my request. I’m confident in the significant return we will receive for this relatively small investment in career development. Thank you again for your consideration of this request. [Your standard close]
Need more information? We’re here to help. Catch us on chat or send an email to hey@roughagenda.com with any questions you have.
