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Invite Jeff Allen or Jeff Baum to speak
Vital Online Trends Marketing Managers Need to Know Today
11:00am – 11:30am EST
Presenters: Jeff Allen & Jeff Baum
The ever-changing digital landscape is tough to keep up with and hard to know what you need to be paying extra attention to. In this session, Hanapin’s President, Jeff Allen, and Director of Search, Jeff Baum, will discuss the rising online trends you need to be preparing for, like developing conversational strategies, honing your storytelling skills, and embracing automation.
Automation for Marketers Who Don’t Want to Give Up Control
11:30am – 12:00pm EST
Presenters: Matt Umbro & Zach Bruner
When you run paid advertising campaigns, there are essential automations you should be utilizing. In this session, Hanapin’s Associate Director of Search, Matt Umbro, and Account Manager, Zach Bruner will review a few automations, like rules and bid strategies, that will help you save time, create tailored solutions, and overall, make your job easier and more efficient.
Invite Jacob to speak
How to Start Using Scripts [+Prebuilt Templates Included]
12:00pm – 12:30pm EST
Presenter: Jacob Fairclough & Fred Vallaeys
Scripts can be overwhelming to start, but they are the easiest and most profitable way to automate your tasks on a predefined schedule. No computer science skills needed. If you can use Excel, you can understand a script. In this session, Hanapin’s Associate Director of Analytics, and Optmyzr’s Co-Founder, Fred Vallaeys, will give you the pro tips on how to get started with scripts and provide prebuilt examples you can use.
Invite Samantha to speak
More Traffic, More Conversions: How To Build Great Landing Pages
12:30pm – 1:00pm EST
Presenters: Samantha Kerr & Oli Gardner
Landing pages are a critical part of your marketing strategies, so it’s important that you develop them with a great user experience and your conversion goals in mind. In this session, Hanapin’s Sr. CRO Manager, Samantha Kerr, and Unbounce’s Co-Founder, Oli Gardner, breakdown the components that help you build landing pages that get you more traffic and more conversions.
Use Facebook and Programmatic Ads to Drive Sales on Amazon
1:00pm – 1:30pm EST
Presenters: Cassie Oumedian & Mike Matta
Interested in promoting your products on Amazon, but want to stay in a familiar platform? Try using Facebook or Programmatic ads. In this session, Hanapin’s Associate Director of Search, Cassie Oumedian, and Account Manager, Mike Matta, discuss an overview of Amazon ads and how to use out-of-the box tactics to send traffic to your landing pages and drive sales on Amazon.
The Best Tools to Analyze Your Brand’s Competition
1:30pm – 2:00pm EST
Presenters: Rachael Law & Lauren Rosner
The best way to stay ahead of your competitors is to explore what their doing and see if it is applicable to your marketing plan. In this session, Hanapin’s Sr. Account Analyst, Rachael Law, and Sr. Project Manager, Lauren Rosner, discuss the best tools to conduct a comprehensive competitor analysis, as well as help you process and utilize the information found.
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Invite Kelly to speak
[New Tool] How to Build a Chatbot and Why It Works
2:00pm – 2:30pm EST
Presenters: Kelly Pollock & Larry Kim
Chatbots are a rising trend in marketing and for good reason – they personalize a user’s online experience, offer new insights, and can raise your conversion rates. In this session, Hanapin’s Associate Director of Search, Kelly Pollock, and Mobile Monkey’s Founder, Larry Kim, discuss an overview of Chatbots and lead you through the process of building and maintaining a powerful chatbot for Facebook Ads.
Invite Carrie to speak
When & How to Pivot Your Paid Advertising Strategy
2:30pm – 3:00pm EST
Presenters: Carrie Albright & Sahil Jain
In the last session of the day, Hanapin’s Director of Services, Carrie Albright, and Adstage’s Founder, Sahil Jain, discuss the steps you can take when your current paid efforts are tapped or proving ineffective. They’ll discuss the different reasons for when you need to pivot your advertising and give you valuable tactics on how to approach each situation.
