With the PPC world always evolving, it can seem like there are industry changes occurring every day. There is so much information available; how does one keep track of new platforms, strategies, and opportunities for their accounts? More importantly, how do we know which ones will move the needle and improve performance? While it may be tempting to want to implement every new tactic and feature into your accounts all at once, it’s important to go back to basics every now and again and ensure that we’re doing what’s proven over the years to be instrumental to an account’s success.
In this Whitepaper we’ll discuss:
- The importance of ad copy and ad copy testing
- Bidding on branded keywords
- Using location targeting to leverage your performance data
- Gaining more control with match type segmentation
