When it comes to Healthcare Marketing, one particular form of creative thinking can be especially helpful: rather than out-of-the-box thinking, we should aim for thinking “into the corners,”4 and pursuing overlooked opportunities within our current reach. This whitepaper will highlight four examples of how thinking at the corners can help boost your PPC performance in the healthcare industry.
This whitepaper will discuss tips like:
- Using PPC metrics to identify your success
- How to connect each Searcher with the most relevant ads and landing pages
- Determining the strategies that reach the most valuable leads
