Facebook recently updated how cost per clicks (CPC) are measured for advertisers. This change is exciting, as it will help advertisers align their campaigns more with business goals by giving a more accurate picture of how their ads are performing against their objectives. Plus, we can actually compare Facebook ad clicks to other ad platform clicks to get a better understanding of return on ad spend (ROAS).
With this in mind, how do you achieve higher ROAS with Facebook ads? The key is using audience targeting to achieve a better relevancy score. In this whitepaper, you’ll get five tips on targeting your audience to improve your Facebook ROI.
In this Whitepaper we’ll discuss:
- Creating and selecting your target audience
- Building out personas by layering different targeting options
- Running multiple compelling images to see which performs best
- Writing enticing ad copy
