Google AdWords holds a behemoth volume of data. When you are first starting in paid search, it isn’t necessarily obvious where to find a good starting point for understanding the nuances of your account’s performance. Once you you do find a baseline, it’s time to move a bit deeper into the AdWords interface, where many very simple and very informative reports reside, which you will be able to use to better understand your account and improve performance.
In this Whitepaper we’ll discuss:
- Staying on top of simple optimizations by looking out how your accounts perform on different days of the week
- Comparing the performance of your top position ads to when they are served elsewhere in the results page
- Finding and understanding the most significant data shifts in your account
- Manipulating an AdWords report to suit your needs
