It’s a fundamental truth that if you are an advertiser and you are not tracking your conversions— also known as goal completions, lead captures, purchases, or form submissions— you are also not maximizing your marketing efforts’ measurability, scalability, or profitability.
In this Whitepaper we’ll discuss:
- How to get started on tracking your conversions
- Defining your conversion and breaking down each type
- Implementing your conversions
- Ensuring everything is correct
