Hulu: you know it, you love it, you probably binge it (guilty). If you’re like me, you’re on the cheap, ad-supported plan because you graduated college and suddenly had to pay for both Spotify and Hulu. Even though Hulu sells an ads-free service package, 70% of viewers are on the cheaper, ad-supported plan. This means that there are 58 million binge-watchers like myself seeing … [Read more...] about Hulu Advertising: What You Need to Know About It
Search Results for: ad testing
Facebook Ad Types: How to Choose the Best One
Facebook has 2.5 B users each month. It is a powerful platform that has the ability to reach your ideal audience. Facebook has many different types of ads you can use, from single image ads to video ads, but which ad type performs the best? Types There are various types of ads you can use within Facebook, and this post explains each ad type with … [Read more...] about Facebook Ad Types: How to Choose the Best One
March Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. General What: Reacting to COVID-19 Resources: Prior to getting into platform-specific updates, it's essential to address COVID-19 and its impacts on the industry. The resources below were compiled from a recent Hanapin/Brainlabs email blast, and are an excellent source of industry trends, strategic … [Read more...] about March Updates to Paid Advertising Platforms
Scheduling Facebook Ads With Automated Rules
Many of us are well used to scheduling our Facebook ads to run with the use of ad set start and end dates. This is a perfectly viable method for scheduling your ads...but did you know there is another way? If you are looking to find a different way to manage your ad scheduling, then read below for how to turn ads off and on with automated rules. How To Set Up Ad Scheduling … [Read more...] about Scheduling Facebook Ads With Automated Rules
How to Use Creative Sets to Make the Most of Your Apple Search Ads
Creative Sets as an alternative to A/B testing and useful tool for improving the conversion rate on the App Store. Running Apple Search Ads campaigns is one of the most reliable ways to gain the best results on the App Store, unlock the potential of your app and improve the conversion rate. Just like mobile A/B testing is. But what if you could combine both methods, all … [Read more...] about How to Use Creative Sets to Make the Most of Your Apple Search Ads
Getting Started With Facebook Dynamic Product Ads
Dynamic Products Ads on Facebook are a great way to take your eCommerce advertising to the next level. These ads can look just like all other ads on Facebook, whether it be static images or carousel ads. The best part is that you don’t have to create ads for every product; you only have to create a template and your product images and information from your catalog will be … [Read more...] about Getting Started With Facebook Dynamic Product Ads
January Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. General What: California Consumer Privacy Act (CCPA) goes live Details: On January 1st, 2020 CCPA went into effect representing a major milestone in data privacy legislation within the United States. Impact: For brands that properly prepped for GDPR, there were likely minimal alterations to make. … [Read more...] about January Updates to Paid Advertising Platforms
Google Ads Target CPA Bidding: Benefits & Drawbacks
Target CPA bidding is Google’s fully automated bid setting that allows account managers to set a target cost per acquisition for their campaigns. Google considers historical account conversion data and user-specific contextual data to set an auction bid with the goal of achieving the campaign manager’s desired CPA. Target CPA Settings Target CPA eliminates many variables … [Read more...] about Google Ads Target CPA Bidding: Benefits & Drawbacks
The Beginner’s Guide To Setting Up A Google Ads Account
01/22/2020 Want to know how to st up Google Ads? Diving into the world of PPC Advertising can be intimidating. As PPC Hero bloggers we know this and have put together a helpful, “Beginners Guide to Setting Up a Google Ads Account.” The Google platform is typically the first engine we recommend testing when new to PPC advertising. The guide is designed to not only … [Read more...] about The Beginner’s Guide To Setting Up A Google Ads Account
Facebook’s Mandatory Change Coming Soon: Ad Set Budgets Are Going Away
I am using this opportunity to remind you about Facebook's mandatory change coming soon (sometime in the next few months, as early as Feb 2020). This change is the mandatory move away from ad set budgets to campaign budgets, also known as campaign budget optimization (CBO). Some of you may remember hearing this would happen last September but Facebook has pushed the date to … [Read more...] about Facebook’s Mandatory Change Coming Soon: Ad Set Budgets Are Going Away
Getting Started with Programmatic Advertising
Programmatic advertising has had a constant presence across the paid media space for over a decade. However, it still isn’t widely adopted by managers or businesses because there continues to be a disconnect between what it is, how to get started, and what happens after deciding to dive into programmatic advertising. Today, I want to help you jump start your programmatic … [Read more...] about Getting Started with Programmatic Advertising
A Deep Dive Into Advanced Pivot Tables for PPC
In my previous blog, “How to Pivot Paid Search Data in Excel” I went into great detail about how to perform a pivot table with an example on how to look at that data across multiple channels. Today I am going to dive deeper into how to look at audiences, ad copy, and data over time. Audience Reporting The best way to get comfortable with pivot tables is to download data … [Read more...] about A Deep Dive Into Advanced Pivot Tables for PPC