Frequently enough I find myself staring at my weekly or monthly reports going cross-eyed, trying to make sense of the data and how it’s been influenced by changes throughout the month. As marketers, we know all of the details of our strategy and are constantly thinking about what effects will come based on the changes we’re making to the campaigns. One of the biggest reasons … [Read more...] about What Else Is Affecting Your PPC Advertising?
Search Results for: competitor tools
Brand Attention: The metric you are not thinking about
Every day we roll into our office, open our accounts and face new challenges to move the needle for our clients. We do all the things that we have been taught, learned by mistake, and processes that typically have always worked. But what happens beyond that? Our metrics are looking strong, but the client is concerned that they are not growing in the way they have expected. … [Read more...] about Brand Attention: The metric you are not thinking about
PPC Hero Summit is giving away Free Hero Conf Tickets [+More info on sessions]
This blog post is part of a weekly series to tell you more about the sessions at the PPC Hero Summit, a free online seminar for digital marketers on Wednesday, March 6th. If paid media is a part of your job, this event is for you. Register here. The PPC Hero Summit is exactly 2 weeks from today. And I'm happy to announce that giveaways we're doing throughout the event include … [Read more...] about PPC Hero Summit is giving away Free Hero Conf Tickets [+More info on sessions]
Curate Your Audience to Get Better Results from Your Digital Campaigns
Knowing your audience is an important part of your marketing strategy. You need to know and understand who you need to target to reach your goals and objectives. Effectively targeting your potential users can lead to decreased costs through personalized content and messaging, user segmentation, and better-qualified leads. Of course, the first step is to find who to target and … [Read more...] about Curate Your Audience to Get Better Results from Your Digital Campaigns
3 Strategies To Consider When Thinking About Bidding
We all have to start somewhere. Whether we’re launching a new campaign, launching our first campaign, or taking a look at one that has been running for a while, we need to put into focus one of the key portions of the Google auction place, the bid. I’ll outline 3 different strategies and when to best utilize them. There are millions of different situations and caveats so … [Read more...] about 3 Strategies To Consider When Thinking About Bidding
Next-Level Audience Targeting for your 2019 Marketing Plan
It's the frosty time of year when hot takes start flying. What new goodies will 2019 will bring for marketers? On this end, I am resolved to ditch high cost leads on Search (to the best of my ability) and discontinue spending budgets on "good enough" social ad audiences. Personally, I have already declared 2019 the year Account Based Marketing (ABM) by way of crafting several … [Read more...] about Next-Level Audience Targeting for your 2019 Marketing Plan
Could Another Digital Agency Easily Steal Your Clients?
One of the guiding principles I utilize for Account Management is taking a beat to consider: If a competitor digital agency took a look at my accounts, what would they say to my client to try and win the business? Albeit a bit paranoid in nature, it’s a useful lens to view your work as objectively as possible. Having run through this exercise countless times, here are a … [Read more...] about Could Another Digital Agency Easily Steal Your Clients?
How Much Should I Spend: Aligning PPC Budgets to Goals
“How much money should we spend on PPC this year?” “How many sales can we get with X amount of budget?” “We are looking at expanding into ____ platform, how much budget should we allocate?” In the five years I’ve worked at Hanapin, these types of questions from clients are becoming more and more common. Budget recommendations and planning are not so straightforward as they … [Read more...] about How Much Should I Spend: Aligning PPC Budgets to Goals
What it Means to Provide Value as a Digital Marketer
Value. It’s a concept that we all understand in theory, and we have all certainly faced this question in our professional lives: “What value do you bring?”. It can be a tricky question to answer, and to even begin to answer it we first must have an understand of this word “value”. This is the cliché part where I include a Merriam-Webster definition of “value” Source It’s a … [Read more...] about What it Means to Provide Value as a Digital Marketer
The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
You may have a client, or you may be a client, asking the question, should we spend more on branded or non-branded terms? Like anything in PPC, it depends on the industry, the type of product/service, what your competitors are doing, how your PPC account is currently set up, etc. Having worked with a variety of clients, I have seen a wide range of strategies. Two opposing … [Read more...] about The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
Competitive Device Trends: An In-Depth Analysis
Competitor analysis is something clients and bosses love. Over the years, we have gotten better at formatting and presenting auction insights data, but it was lacking in both device specific data as well as recommendations. In this new templated report we pull in the best of both worlds - device analysis and auction insights competitor data. In this post we’ll walk through what … [Read more...] about Competitive Device Trends: An In-Depth Analysis
Remarketing Gladiators: AdWords vs Analytics Lists Dissected
In PPC, the power of remarketing is undeniable. Being able to interact with those who’ve already experience your site is a huge advantage to those slow-pokes who haven’t figured it out quite yet. But better than gloating about our clear expertise, let’s help those who are still struggling to get it together by breaking down where to start: Your remarketing lists. There are two … [Read more...] about Remarketing Gladiators: AdWords vs Analytics Lists Dissected
