I did a funny thing last week. I realized that I don't naturallly differentiate the meaning between strategy and tactics. To me, these terms were interchangeable— more a matter of diction preference than anything substantive. That’s because sometimes when we enter a business place, certain words attain new meaning, or at least nuance to their conventional use. Have a look … [Read more...] about One Huge PPC Mistake: Conflating Tactics With Strategy
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[New Webinar with Bing!] New features, awesome hacks, and whats in Beta…
Bing Ads is continually evolving itself to keep up on the heels of Google AdWords. In its quest, Bing released awesome interface tools, as well as some brand new features in those tools to help you further optimize your account. In this webinar, you'll learn a number of actionable takeaways to enhance your account's performance such as best practices for Shopping Campaigns, … [Read more...] about [New Webinar with Bing!] New features, awesome hacks, and whats in Beta…
Increase User Engagement For PPC Traffic
For most PPC accounts, our focus is to gain revenue or leads. This gives us a (somewhat) clear idea of what kinds of optimizations to make and how we should run the account. However, for one account, the strategy shifted to boosting the quality of site visitors and user engagement. Using Google Analytics we came up with an action plan. The Challenge This particular client, … [Read more...] about Increase User Engagement For PPC Traffic
On Demand Webinar – Leveraging Micro-Moments: Using PPC When It Matters Most
On Demand Webinar Leveraging Micro-Moments: Using PPC When It Matters Most Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. A webinar transcript is available below. Click here for a pdf of the webinar transcript. Webinar Transcript Kevin: Hello everyone, welcome to a webinar presented by … [Read more...] about On Demand Webinar – Leveraging Micro-Moments: Using PPC When It Matters Most
Voting Begins For The 2015 Top 25 Influential PPC Experts
As we approach summer, it's once again time to create our annual list of the Top 25 Most Influential PPC Experts for 2015. Larry Kim was recognized as the top PPC expert in both 2014 and 2013. Who will be number one this year and who will make the cut? That's where you come in! We're asking you, our fellow PPC Heroes, to vote for whom you believe is most influential in our … [Read more...] about Voting Begins For The 2015 Top 25 Influential PPC Experts
6 Tips To Grow A Small Business Account Without Tanking ROI
The beauty of digital advertising is that any size company can get their feet wet. Only have $500 to spend on advertising? No problem! Have no idea where to start with this AdWords stuff? That’s not really an issue with AdWords Express! This has naturally led to a lot of small businesses jumping online and seeing if they can turn a profit with PPC. In my experience, there are a … [Read more...] about 6 Tips To Grow A Small Business Account Without Tanking ROI
Implement Bing Universal Event Tracking Or Be Left In The Dust
Back in November I put together my predictions for Bing PPC in 2015. While we’re still early in 2015, some of the predictions are already in motion including: Firefox utilizing Yahoo search More complete attribution Audience targeting In order to take advantage of many of the new Bing Ads features, first you must be using the new Universal Event Tracking (UET). What is … [Read more...] about Implement Bing Universal Event Tracking Or Be Left In The Dust
Forget Quick-Wins! Build Towards and Then Sustain Great Performance!
In an industry where success is often defined by “quick wins” and other idioms for capitalizing on what we perceive to be egregious in-account oversights, it can be easy to forget that there’s another (more reliable) way to achieve performance growth: A Systematic and Sustained Maintenance of the Account With the Super Bowl match-up set (much to the joy of our peerless … [Read more...] about Forget Quick-Wins! Build Towards and Then Sustain Great Performance!
Expect More From PPC Hero In 2015
2015 is here, bringing with it the promise of new PPC features, strategies, and more. Here at PPC Hero, we’re excited to continue providing thought provoking, insightful, and relevant content. As we begin the year we’d like to reaffirm our philosophies and let you know what to expect in 2015. PPC Hero’s Mission Our company website says it best: With every post we aim … [Read more...] about Expect More From PPC Hero In 2015
3 Quick Tips To Simplify Your Bid Optimizations
When beginning a new relationship with a PPC account, be it established or built from scratch, one of the most important things to manage is your bidding. How will you wrangle your new keyword friends and get them to perform to the best of their ability? Google is always happy to provide you with plenty of tools and suggestions for what to do, but the options can be … [Read more...] about 3 Quick Tips To Simplify Your Bid Optimizations
The Theory of Growing Vs. Building a PPC Account
There are two primary ways of conceptualizing PPC processes and systems. Both are viable but create difference paradigms in account management. For this post I’m going to title them mechanical and organic. The mechanical view considers performance as the sum of its parts. The organic takes the account as a larger whole, something akin of an ecosystem in which the parts … [Read more...] about The Theory of Growing Vs. Building a PPC Account
5 Competitor Strategies For Small PPC Budgets
Pay-pay-click (PPC) is a competitive space for many verticals. Some big brands have deep, almost endless, pockets that make it hard for the companies with small budgets to compete. Well fear no more my small budgeted friends! Below I will cover how to get champagne results on a beer budget and share in the wealth of the PPC pie by covering 5 competitor strategies for small … [Read more...] about 5 Competitor Strategies For Small PPC Budgets
