Yesterday, over 4,500 of your digital marketing peers were signed up for the 2020 PPC Hero Summit, including myself! I had dozens of takeaways and want to share just ten that stood out most to me. Accessibility and Personalization are the "sleeper trends" we should be paying attention to as digital marketers. Purna, from Microsoft Ads, said that over 1 billion people … [Read more...] about Ten Takeaways from the 2020 PPC Hero Summit
Search Results for: dynamic search ads
AI For PPC Is Only Useful If You Use External Tools
Using AI (Artificial Intelligence) for PPC is no longer an option. It’s a necessity. This was a topic that we ran with when we wrote for Search Engine Land. But generally, saying that AI is essential is only half the story. When it comes to managing your PPC campaigns, you don’t just need AI. You need the best tools and strategies that are available. You can’t … [Read more...] about AI For PPC Is Only Useful If You Use External Tools
July Updates to Paid Advertising Platforms
July has been an exciting month for new updates to paid advertising platforms. Google Ads rolled out 7 new updates alone. In this monthly blog post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads Editor v1.1 unveiled Details: This update is clearly in response to feedback Google has received from those of us utilizing the Editor. The key … [Read more...] about July Updates to Paid Advertising Platforms
Time for an Honest Discussion about RSA’s
This Thursday, it's time to hash it out. Responsive Search Ads - what do you think of them? Have you found success with them, or have you been disappointed? We're bringing in the search experts to chat on this one, discuss the impact of the new ad type, and suggest best practices for you to try. Join Hanapin’s Matt Umbro and Directive Consulting’s Garrett Mehrguth as they … [Read more...] about Time for an Honest Discussion about RSA’s
Time to VOTE! 2018 Top 25 Most Influential PPC Experts
This year is flying by, but GUESS WHAT? The time has come to vote! And I'm not talking about politics - I'm talking about voting for the Top 25 Most Influential PPC Experts of 2018. Are there PPC experts that you love following on Twitter? Or that you never miss a chance to watch speak? Who do you look up to? Whose blog posts do you ALWAYS take the time to read, no matter how … [Read more...] about Time to VOTE! 2018 Top 25 Most Influential PPC Experts
3 SEM Tests To Take Your Strategy To The Next Level
Learn more from Sergio live at Hero Conf Austin, April 16-18. The PPC game only gets more challenging as time goes by. Each year, it becomes exponentially more difficult to gain an edge on your competition. To maintain your lead, you need to deploy strategies your competitors don’t even have on their radars. Do that and you’ll get them scratching their heads, wondering what … [Read more...] about 3 SEM Tests To Take Your Strategy To The Next Level
Tips & Tricks for AdWords Grant Accounts
One of my first accounts as an account manager was a grant account. It felt like a low-pressure way to get my feet wet in account management. However, as soon as I got the account, Google change their grant account policies. In early January, AdWords released policy updates for grant account management. Policy updates included: Maintain a 5% account CTR Keyword Quality … [Read more...] about Tips & Tricks for AdWords Grant Accounts
Bing Artificial Intelligence Advancements
On December 13, 2017, Harry Shum, executive vice president of AI and Research at Microsoft announced new Intelligent search features in Bing with artificial intelligence (AI) and machine learning. It is slated to deliver more comprehensive and complete information, give people answers quicker, and enable people to interact more conversationally with Bing search. AI has been a … [Read more...] about Bing Artificial Intelligence Advancements
Important Google AdWords Updates + CRO 101
We are only 2 weeks away from the PPC Hero Summit - a free online event offering top-notch PPC training and valuable discussions on trends and updates. Last week, we dove a little deeper into the first two sessions of the Summit. Today, we'll talk about 2 more! Important 2018 Google AdWords Updates (12pm-12:20pm) In this session, #PCCChat Founder and Hanapin expert, Matt … [Read more...] about Important Google AdWords Updates + CRO 101
The Ultimate Guide to PPC Marketing
What is PPC? PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates. Paid search advertising and Pay Per Click management can be hugely effective form or digital marketing. With … [Read more...] about The Ultimate Guide to PPC Marketing
Vote Now For The 2017 Top 25 Influential PPC Experts!
I know Hero Conf JUST happened and we are all getting back into the groove of things, but it is already that time of year. The time to recognize those PPC experts that you love following on Twitter, are always attending their webinars, and feel your mind explode with awesome knowledge anytime you see them speak. The time to VOTE for PPC Hero's annual list of the Top 25 Most … [Read more...] about Vote Now For The 2017 Top 25 Influential PPC Experts!
Google Shares (A Little More Of) The Reins On DSAs
There are mixed opinions when it comes to dynamic search campaigns. Some advertisers completely give Google the keys, while others won’t even let Google into the car. No matter what side of the spectrum you fall into, the most recent updates are worth noting. For one, the dynamic ads are going to begin transitioning into the expanded text ad structure. More importantly, Google … [Read more...] about Google Shares (A Little More Of) The Reins On DSAs
