The unending wisdom of Martha Stewart tells us that “there are few rites of spring more satisfying than the annual clean.” In that spirit, PPC Hero’s April series will cover some aspects of your accounts that are worth a good cleaning. Structure, ads, negatives and more will all be covered. I just recently took a couple of days to go through my own closets and drawers at … [Read more...] about Ad Copy Clean Up – What to Get Rid of & What to Keep
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Spr’Bing Cleaning: 7 Simple Steps For Your Bing Accounts
The unending wisdom of Martha Stewart tells us that “there are few rites of spring more satisfying than the annual clean.” In that spirit, PPC Hero’s April series will cover some aspects of your accounts that are worth a good cleaning. Structure, ads, negatives and more will all be covered. In the busy world of PPC Accounts, taking a few minutes out to dive into Bing can … [Read more...] about Spr’Bing Cleaning: 7 Simple Steps For Your Bing Accounts
Bing Helps You Improve How You Match Your SQRs
Bing has decided to bring another analysis tool to the table this month. PPC Heroes love anything that makes the path between us and extreme optimization as short as possible. The most recent features applies to Search Query Reports We know that SQRs are great resources for finding keyword expansion leads (not to mention hilarious and bizarre queries!). You may find that … [Read more...] about Bing Helps You Improve How You Match Your SQRs
Great Stuff You Missed From Hero Conf
I don't know about you, but I'm still in recovery mode from Hero Conf 2013. It's taken me roughly a week to collect my thoughts, but I'm finally ready to share some of the highlights I experienced on the front lines down in Austin, Texas this year. Blame it on the need to catch up on all of my accounts, blame it on the twenty hours of travel last Wednesday, or just blame me … [Read more...] about Great Stuff You Missed From Hero Conf
Heroview: An In-depth Look At Remarketing
On last week's Heroview we had Cassie Oumedian (@Cass_Oumedian) on to chat in-depth about remarketing. Cassie is an Account Manager with Hanapin Marketing with over four years of online marketing experience combined with a background of ten years of traditional marketing. Cassie has worked with a variety of business-to-business and business-to-consumer verticals in ecommerce … [Read more...] about Heroview: An In-depth Look At Remarketing
Seven Things We Learned in March That You Should Learn Too
Our accounts got better during March (or at least we all got better at understanding them). In addition to the glories of spring having sprung (see details below), the staff of PPC Hero reveled in some new tips and techniques this past month and we wanted to pass them along to you. Take Assisted Clicks into Consideration in Your Optimizations Sam Owen The biggest … [Read more...] about Seven Things We Learned in March That You Should Learn Too
Google Grants Us Mobile Specific Value Tracking
We complained and Google listened. As the Enhanced Campaign migration is underway, the Googs have responded to our concerns about existing in a world of all-device campaigns. One solution they are bringing to the table involves parameters in the Value Track tool. Value Track is an AdWords keyword level URL-tagging feature that allows you to gain insights from all sorts of … [Read more...] about Google Grants Us Mobile Specific Value Tracking
Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 3 (Final)
You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your angora bunny’s hair and it’s selling like proverbial hot cakes. But, you seem to have reached your limit for growth through the marketing channels (or lack thereof) you’re already using. Someone or … [Read more...] about Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 3 (Final)
Writing Successful PPC Ad Copy – Building from Account Structure & Beyond
For this month’s series PPC Hero decided to go back to the basics, but with a twist. We’ll be tackling all of the standard best practices for bids, ads, and keywords. But we’ll also share some of our personal insights about what works, what doesn’t, and what you can apply to your own accounts. Yesterday, Eric discussed how account structure is vital to making sure your PPC … [Read more...] about Writing Successful PPC Ad Copy – Building from Account Structure & Beyond
It Might Be Time To Revisit Your Account’s Structure
For this month's series PPC Hero decided to go back to the basics, but with a twist. We'll be tackling all of the standard best practices for bids, ads, and keywords. But we'll also share some of our personal insights about what works, what doesn't, and what you can apply to your own accounts. Account Structure 101 For today's lesson, we're going to start at the very … [Read more...] about It Might Be Time To Revisit Your Account’s Structure
Niche vs. Big Competitors: How to Level the Playing Field
Today's post is from PPC Hero Ally, Jacob Sterrett. Jacob Sterrett is the digital marketing specialist for Pioneer Services. Jacob graduated from Northwest Missouri State University with a double major in Business Management and Marketing. He has been working in the PPC field for two years and he is Google and Bing certified in paid search. --- There are plenty of small … [Read more...] about Niche vs. Big Competitors: How to Level the Playing Field
Three Automated Reports That Will Make You a Better Account Manager
PPC is fun. While there are surely people that disagree with that assertion (namely, anyone to whom I’ve explained what I do for a living), we within the industry know better. There are cool things to talk about all the time. There are weird insights to glean from tiny pieces of data. There are hashtags (#enhancedcampaigns) to go hog wild on during Google’s webinars … [Read more...] about Three Automated Reports That Will Make You a Better Account Manager