Given that the average person spends roughly 5 hours a day online and visits over 10 different sites before converting, attribution modeling represents a vital aspect of account success. While identifying the right attribution model for your account can be a somewhat complex task, implementation within separate AdWords conversions will soon become much more … [Read more...] about Google To Introduce Attribution Model Options For Conversions
Search Results for: google shopping
Shopping Ads Confession: I Think Custom Labels Are Overrated
I have a confession to make. I rarely use custom labels in Shopping ads. I realize that, in PPC-land, this is akin to admitting I don’t have my attribution models fully worked out per client, or even that I don’t think Enhanced Campaigns were 100% evil (2 more confessions, btw... might as well get them all out there at one time). That being said, you may now stop … [Read more...] about Shopping Ads Confession: I Think Custom Labels Are Overrated
Webinar Confirmation: Bing Shopping Campaigns – Reports You Need To Drive Optimal Performance
You're All Set! You're now registered for our webinar, Bing Shopping Campaigns: Reports You Need To Drive Optimal Performance. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 3 Ways To Improve Your Bing Ads Reporting Skills Shopping … [Read more...] about Webinar Confirmation: Bing Shopping Campaigns – Reports You Need To Drive Optimal Performance
These AdWords Scripts Will Help Manage Shopping Ads
Last week I had the pleasure of returning to Portland, Oregon, site of the last US-based Hero Conf. Some of the locals had heard my talk on Shopping Ads and invited me back to cover the same topic at SEMpdx. They told me this would not be an audience of PPC newbies and since I’d already covered the basics of Shopping Ads, I decided to combine this topic with my perennial … [Read more...] about These AdWords Scripts Will Help Manage Shopping Ads
5 Things Ruining Your Shopping Feed
Shopping campaigns have not just made a splash in paid search advertising, they’ve changed the tides entirely. Three years ago we were focusing on how we would bid on a keyword so that our ad with product extensions would appear. Just reflect on those first beautiful Product Listing Ads, when competition was so much lower and things were simple: But those days … [Read more...] about 5 Things Ruining Your Shopping Feed
Google’s Search Rater Guide Shares How Google Ranks Websites
On November 12th of this year, Google published a 160-page comprehensive guide used to train search raters at Google. This guide is by far the most complete list of instructions that Google has ever openly published outlining how websites are rated. Before we dive in, it is important to explain the purpose of this document. Google uses actual human beings, not an algorithm … [Read more...] about Google’s Search Rater Guide Shares How Google Ranks Websites
AdWords Releases New Shopping Metric For The Holidays
AdWords announced yesterday that a new metric called Click Share has been released for Shopping campaigns, just in time for Black Friday. Similar to impression share, the purpose behind this metric is to show where bid adjustments and ad relevancy can be improved to increase traffic. This metric can be found on the product groups tab that we discussed last week. How Does … [Read more...] about AdWords Releases New Shopping Metric For The Holidays
Google Releases New Tools In Time For the Holiday Season
The holiday season is upon us and Google has some early gifts for retailers - new shopping campaign optimization features in AdWords. Despite Black Friday and Cyber Monday driving large amounts of traffic, Google says, “mobile will make every day a shopping day.” Retailers will need to be able to adjust budgets and campaigns quickly, so AdWords has released new tools that will … [Read more...] about Google Releases New Tools In Time For the Holiday Season
Google Analytics Cohort Report Video Explanation
Google Analytics recently added a cohort analysis report as a feature. This report is very easy to set up, and useful when you are looking at user behavior over time. The true value of the report comes from segmenting the data. In the video example below, the segments of data are "All Sessions," "Email," "Paid Search," and "Users who completed a transaction." We can use this … [Read more...] about Google Analytics Cohort Report Video Explanation
Flash Series Confirmation: How To Drive More Revenue with Bing Shopping Campaigns
You're All Set! You're now registered for our Flash Series 20-minute webinar, How To Drive More Revenue with Bing Shopping Campaigns. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Bing Shopping Campaigns Rollout in Full Shopping Campaigns: … [Read more...] about Flash Series Confirmation: How To Drive More Revenue with Bing Shopping Campaigns
Shopping Assortment Report Gives New Insight Into Demand For Popular Products
Last week, Google introduced the Shopping Assortment Report in Google Merchant Center to help plan product assortment and reach more shoppers online. It is an opportune time to roll out this report because retailers are increasingly interested in new opportunities to meet online customer demand, especially during the holiday season. With the Shopping Assortment Report, you … [Read more...] about Shopping Assortment Report Gives New Insight Into Demand For Popular Products
Final Solution For Exact Match In Shopping Ads
Editor’s Note: This article is a part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from PPC Specialist Petra Vetrovska (@vetrovka). Some keywords are important, more important than … [Read more...] about Final Solution For Exact Match In Shopping Ads
