Marketers have many channels at their disposal. The key to generating conversions should be choosing the right marketing channel and focusing on it, right? Well, yes and no. The reality is that conversions often take place only after consumers interact with multiple channels. Someone might visit your blog, leave without converting, then come back a week later. They … [Read more...] about What You Need To Learn About Attribution Models To Focus On The Right Channel
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Amazon PPC Management: How To Get The Best On Budget
Amazon is one of the largest digital marketplaces for online retailers in the world. This platform also offers marketing and advertising services for both vendors and sellers. Amazon advertising services might be exactly the right thing that meets your brand’s needs due to its vast audience and experience. Amazon Advertising offers the PPC (pay-per-click) model that is … [Read more...] about Amazon PPC Management: How To Get The Best On Budget
Optimizing Facebook Creatives for iOS 14
With Apple all set to change user settings on its iOS devices in the name of privacy, it has put Facebook in a kind of dilemma. The new privacy settings are likely to put a dent in Facebook’s mobile advertising and it will greatly impact the advertisers who rely on their ads for marketing their products and services. Ever since Apple announced that they are going to change the … [Read more...] about Optimizing Facebook Creatives for iOS 14
6 Backlinking Strategies to Boost Your Traffic and Domain Authority in 2021
80% of SEO professionals agree that link-building is a highly effective tactic to include in your marketing strategy. That said, if you’re unsure which backlinking strategies work, you’ll find it challenging to accrue high-quality backlinks. Luckily, you can use several different strategies in tandem, which will net backlinks and boost brand awareness. Read on to learn … [Read more...] about 6 Backlinking Strategies to Boost Your Traffic and Domain Authority in 2021
How to Decrease Landing Page Bounce Rate & Capture More Email Addresses
Bounce rate. It’s one of the metrics you must keep tabs on as you run your digital marketing campaigns. And if you’re running a lead generation campaign, your landing page bounce rate is one of the most important metrics to track. That’s because if your bounce rate is high, you won’t capture as many email addresses as you should. That’s why you must know how to … [Read more...] about How to Decrease Landing Page Bounce Rate & Capture More Email Addresses
Adobe Media Optimizer Set Up for Beginners
Learning a new platform can be intimidating for even the most experienced digital marketer. I have a client that uses Adobe Experience Cloud, which is a host of different marketing platforms ranging from bid management, audience management & creation, to direct media buys. As I learned the new platform, there were a few need-to-knows that are important to have when … [Read more...] about Adobe Media Optimizer Set Up for Beginners
11 Amazing LinkedIn Features You Must Use in 2021
Even though LinkedIn may not be considered one of the biggest social media networks, it is undoubtedly one of the most important ones. That is especially true for business and social media marketers, and job seekers in both B2B and B2C segments. In fact, in 2021, LinkedIn is constantly incorporated in the social media marketing plans and business marketing strategies of … [Read more...] about 11 Amazing LinkedIn Features You Must Use in 2021
The Complete Checklist for Managing Campaigns on Facebook That Will Solve More Than 90% of Your Problems
Facebook is one of the two advertising giants globally, with a significant share of all digital advertising budgets and complete control over social ads. Using Facebook ads, marketers activate their ads on Facebook, Instagram, Messenger, and WhatsApp. Facebook's advertising system has become very sophisticated over the past year and now offers advertisers a more … [Read more...] about The Complete Checklist for Managing Campaigns on Facebook That Will Solve More Than 90% of Your Problems
How to do ASO in 2021: App Store Optimization Tips
The pandemic has dramatically affected the mobile app & game industry, and while some app categories have experienced unprecedented growth, others had to adjust to the market situation hoping for quick recovery. But that’s not the only surprise 2020 brought to the mobile app & game publishers: with the IDFA deprecation announced last year and that to be enforced soon in … [Read more...] about How to do ASO in 2021: App Store Optimization Tips
Simplified Checkouts and Handheld Campaigns: How Marketers Are Addressing The Gulf Between Mobile Traffic and Sales
Although eCommerce rates are demonstrating growth across both desktop and mobile, any expected rise in sales hasn’t followed suit. With this in mind, how are marketers looking to address the gulf between mobile traffic and subsequent sales? Recent data shows that as much as 60% of online shopping traffic comes from mobile devices, but just 40% of purchases are … [Read more...] about Simplified Checkouts and Handheld Campaigns: How Marketers Are Addressing The Gulf Between Mobile Traffic and Sales
20+ Sessions To Boost Your PPC Insights
It’s been an exciting journey for us to prepare this 2 half-day Virtual Summit for you, the brilliant digital doers of today. Our goal was to create a knowledge-packed virtual experience that could provide you with the necessary tools to enhance your 2021 strategy. We have created a program that gathers 20+ world-class industry experts who will share with you the latest … [Read more...] about 20+ Sessions To Boost Your PPC Insights
7 Tips For Writing An Irresistible Native Ad Headline
Writing native ad headlines can sometimes be more difficult than you initially expect because they require more precision than the regular PPC ads you might already be familiar with. Luckily, there are some things you need to remember that will help you make your native ad headlines stand out. Hence, here are the seven tips for writing an irresistible native ad headline. #1 … [Read more...] about 7 Tips For Writing An Irresistible Native Ad Headline