Driving B2B leads might not always be the science we want it to be, it can often be an art. We are required to get creative when a client needs an 80% increase in revenue YoY with only a 5% increase in budget. When we learned of this we realized that something special had to be done. We put our heads together to strategize a plan that could blow past these targets. Pulling our … [Read more...] about Is There a New Way to Fill the B2B Funnel?
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What Advertisers Need to Know About Apple’s & Facebook’s Changes
Anyone who's advertising on Facebook Ads has been seeing plenty of updates about the feud that's going on between Apple and Facebook over the past few months. In this post, we will try to walk you through what they are quarreling about, why you should care, and what can you do to keep your campaigns performing well. What's been happening This recent conflict stems a long … [Read more...] about What Advertisers Need to Know About Apple’s & Facebook’s Changes
Does ABM work? Case Study Details and Insights
“A primary challenge of ABM and B2B marketing is often not the number of leads, but more so the quality of these prospects.” These wise words written by my fellow Brainlabber are why so many B2B marketers are understandably hesitant to go all-in on ABM. Not having a backend sales integration is also often a major reason why wading into the deep waters of ABM can be scary. We … [Read more...] about Does ABM work? Case Study Details and Insights
16 Commonly Asked PPC Questions (And Answers)
Ask a PPC account manager what’s the best way to do something and I bet 95% of the time the answer is, “it depends on your account/the situation”. The reason for that is that, well… it does. With this in mind, below are some of the most common questions we hear from new account managers, people attending digital marketing conferences and from right here on PPC Hero. What … [Read more...] about 16 Commonly Asked PPC Questions (And Answers)
NEW Hero Conf & SearchLove Virtual Summit
Canceling our 2020 events left us missing you: the shakers and movers of digital marketing. We aren’t patient enough to wait until we’re back face-to-face... So we are bringing together our networks, virtually, with 20+ sessions aimed at arming the marketers of today with the newest updates, strategies, and efficiencies available in SEO & paid media. Without … [Read more...] about NEW Hero Conf & SearchLove Virtual Summit
Lessons Learned in Automated Bidding for PPC
Hello there; Automated bidding, dear reader, is here to stay whether you’ve been embracing it with arms wide open or neglecting it like the Dursleys neglected Harry P. I started in this industry right around the same time automation was just starting to be rolled out, much less considered as a viable strategy for improved performance! Enhanced Cost Per Click (ECPC) … [Read more...] about Lessons Learned in Automated Bidding for PPC
Align Your B2B Digital Marketing Strategy With The Sales Team
Knowing your audience is important for any marketer, but it’s absolutely essential for B2B advertisers. Having the full picture of what a customer journey looks like helps you create a frictionless funnel for your users, and it means more quality leads. As we we reflect on the last year and plan for 2021, here are some helpful questions to ask yourself, your Sales team, and … [Read more...] about Align Your B2B Digital Marketing Strategy With The Sales Team
Do Display URLs Matter in Paid Search?
In ad copy, we know that content can affect your ad performance. Headlines, keywords, or even the CTA can impact the ad performance. It is well known that the right landing page can affect conversion rates. Does the URL displayed in your ad make a difference in performance? In this article, we are going to show you that it can make a difference. Display URL Examples Using … [Read more...] about Do Display URLs Matter in Paid Search?
2021: The Year You’ve Been Waiting for & What You Need to Prepare
It’s December of 2020. The spring and summer have moved on. We’ve just put a bow on autumn while we welcome winter and the holidays that distract us from what has been the longest year of our collective lives. Normally this time of year marks a fury of e-commerce and retail practices, the “big show” of what marketers can do come shopping season. It means budgeting for the … [Read more...] about 2021: The Year You’ve Been Waiting for & What You Need to Prepare
PPC Keyword Research Guide: How to Find Keywords for Your Paid Advertising
The revenue you earn from advertising doesn't come from your products or services. Of course, that doesn't mean your product is not essential. However, the most vital factor that makes a paid advertising campaign successful, I believe, is the keywords you choose to bid on. It's keywords that make or break a PPC campaign as this element determines who sees your ad and who … [Read more...] about PPC Keyword Research Guide: How to Find Keywords for Your Paid Advertising
Smart Shopping for the Holidays – A Test & Learn Approach
With the December holidays approaching, it’s more important than ever to have confidence in your eCommerce strategies. It is no secret that online shopping is the new normal, and with fewer people traveling for the holidays, some families are putting more under their trees due to travel restrictions. As marketers, it’s no secret that a strong holiday strategy is vital for Q4 … [Read more...] about Smart Shopping for the Holidays – A Test & Learn Approach
The Ethical Implications Of PPC Advertising & How To Overcome Them
Earlier this year when Amazon, Apple, Facebook and Google attended an antitrust hearing, a ton of transparency concerns that were bubbling came to the surface. It was thought to be just a small part of a larger series of antitrust investigations, but with miscommunication and updates affecting the visibility of search terms, we’ve since questioned whether or not Google is … [Read more...] about The Ethical Implications Of PPC Advertising & How To Overcome Them