My passion for digital advertising comes from one particular item: data. The amount of information that we have the opportunity to look through and analyze is astonishing. From basic metrics like impressions and clicks to more intriguing insights such as website navigation paths or adds to cart, everything seems to be in place for complex questions and problems to be tackled … [Read more...] about 3 Areas Of Digital Advertising That Are STILL Problematic
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Data Studio Tips Part 1: Beginner
Welcome to Part 1 of our favorite Data Studio tips! Google’s Data Studio is a great tool for visualization and reporting, but it comes with its own learning curve. Below are 3 beginner tips that will make your Data Studio life a lot easier. Learn How to Manage Data Sources Data sources are the foundation from which Data Studio can work its magic. Without an … [Read more...] about Data Studio Tips Part 1: Beginner
Why You Should Take Connected TV Seriously
In the last few months, we have seen a massive shift in consumer behavior, primarily driven by the COVID-19 pandemic. We have also seen a leap in the evolution of how streaming services and connected tv advertising has been able to provide brands with a new avenue for growth. Many advertisers were forced to throw out their 2020 playbook and pivot their entire strategy … [Read more...] about Why You Should Take Connected TV Seriously
An Introduction To Landing Page Analysis
When it comes to PPC, people are focused on the ads, the creative, and the targeting to determine whether or not users will interact with their brand. While these things do play a big role in user interaction, one important aspect is still missing in this equation: landing pages. Landing pages play a huge role in getting users to convert. If conversions are important to your … [Read more...] about An Introduction To Landing Page Analysis
How To Increase Facebook Traffic Without Sacrificing Revenue
You may have heard this question before: “How can I get more for less?” or perhaps some variation like “How can I increase traffic for the same budget?” or “Why can’t I scale my Facebook campaigns efficiently?” Those questions are exactly what I hope to address here, so you can walk away with simple action items to boost your Facebook campaign traffic without throwing tons of … [Read more...] about How To Increase Facebook Traffic Without Sacrificing Revenue
The Makeup Of An Effective PPC Report
If you do PPC, the odds are that you probably look at a million reports a day. You might look at reports from each channel interface, competitor reports, or big picture overall performance reports. A good report allows you to aggregate all of the important data, visualize performance in an easily digestible way, and draw insights that help you determine your strategy based on … [Read more...] about The Makeup Of An Effective PPC Report
5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will Actually Read
You sit down to write an important report or email to a client, boss, or co-worker. After much effort, you click “send”. You’ve outlined your strategies with great detail. You’ve set expectations and made recommendations. Then, your reader comes back to you with the most disappointing response of all: “Oh, that email? I didn’t have a chance to read it.” You could … [Read more...] about 5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will Actually Read
Does Facebook post engagement drive sales?
Social media marketing is an interesting profession. SMM thrives with good creative, which in turn drives high engagement for the content promoted. An ad with good creative can receive plenty of engagement, as likes, comments, and even shares. While this can be a good thing for brand-oriented campaigns if your goal is conversion-oriented, this doesn't always correlate with … [Read more...] about Does Facebook post engagement drive sales?
Tips for Building Expansion Proposals
When things are going well it can be difficult to get the creative juices flowing and come up with your next brilliant move to expand your business’s marketing plan. Today, I’ll outline a few things that “past you” can do to make “future you” look like a genius with minimal effort. Keep track of your tangents Meetings can be an excellent petri dish for brainstorming. … [Read more...] about Tips for Building Expansion Proposals
Top 9 ASO Mistakes
App store optimization, or ASO, is a marvelous world of opportunities for mobile apps and games. With the help of ASO, mobile publishers increase the discoverability of their apps in the app stores and, what’s even more important, improve the conversion rates. The biggest dream and at the same time goal of every mobile publisher is to put an app in the limelight and occupy the … [Read more...] about Top 9 ASO Mistakes
Creating Compelling Video with YouTube’s Video Builder
Video advertising. Nearly every brand wants to test it, but nearly every brand struggles to create compelling video assets. “We don’t have anyone on our team that can create video.” “We don’t have the budget to hire a creative agency.” “Our creative team doesn’t have time or the expertise to create the videos we need.” “There are too many legal hoops to jump … [Read more...] about Creating Compelling Video with YouTube’s Video Builder
How Artificial Intelligence Can Change the Way We Shop Online
What comes to mind when you think of Artificial Intelligence (AI)? Maybe you think of robots taking over the world, like in the movies, or self-driving cars. Merriam-Webster defines artificial intelligence as 1) a branch of computer science dealing with the simulation of intelligent behavior in computers and 2) the capability of a machine to imitate intelligent human … [Read more...] about How Artificial Intelligence Can Change the Way We Shop Online