The Hero Conf schedule is LIVE, and our 2020 schedule is ALL NEW. You’ll experience 40, never-before-heard sessions, no recycled presentations, so you’ll be sure to learn new strategies from our experts. With 44 speakers, 40 breakout sessions, 4 keynotes, and 700+ like-minded PPC attendees, it’s the platform for innovative ideas, creative discussions, and connections that … [Read more...] about Hero Conf 2020 Schedule Release! The Schedule is Live!
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Mobile A/B Testing: 7 Big Errors and Misconceptions You Need to Avoid
It’s no secret that marketing overall rests largely on data. The same applies to mobile marketing and user acquisition. In this domain, choosing the right product page elements for the App Store and Google Play can make a crucial difference to the success of an app or mobile game. Mobile A/B testing is a tool that helps to make that choice based on data. However, how … [Read more...] about Mobile A/B Testing: 7 Big Errors and Misconceptions You Need to Avoid
40+ Ad Examples in the Ad Gallery
The Ad Gallery is one of the most comprehensive galleries of paid media ads to date. With over 40 digital ad types including visuals and specs, this will surely be the digital advertising reference you visit time-and-time again in 2020. You can use the Ad Gallery to filter by ad type and platform too. Say you're... looking to do ads only on Google and Youtube; just … [Read more...] about 40+ Ad Examples in the Ad Gallery
[Hero Academy Video] Product Audiences on Search and MSAN
Product audiences are dynamic remarketing lists that pair customers with specific products based on the products they have looked at, considered, or already purchased on your website. You can use product audiences in both search campaigns and audience campaigns. In this new lesson on Hero Academy, Purna Virji from Microsoft breaks down everything you need to know about … [Read more...] about [Hero Academy Video] Product Audiences on Search and MSAN
5 Tools to Find Your Audience on Paid Social Platforms
Preparing to launch a new social media marketing campaign can be a daunting task. The first big hurdle you have to tackle is figuring out what platform or channel is going to best achieve the results you need. The second is determining how to reach the right audiences on those platforms. This article will overview five tools that can be used to identify profitable … [Read more...] about 5 Tools to Find Your Audience on Paid Social Platforms
12 Holiday PPC Optimization Tips
This year is coming to an end and we are almost through the holiday season. Here are some holiday PPC optimization tips you can make in your account right now. Some of these tips will help you reduce wasteful spending and improve ROAS. SQRs/Negatives It was not too long ago that Google expanded their keyword close variant matching. Microsoft Ads has also expanded its … [Read more...] about 12 Holiday PPC Optimization Tips
Brand New Workshops! Analytics, Paid Social, and CRO at Hero Conf
At Hero Conf, we keep things big enough to be exciting, but also small enough to make it easy to get individualized attention from the experts. You will come away from the conference with real insights and action items that will improve your digital marketing in 2020. This year, we’re also adding 3 brand new half-day workshops in addition to the Excel & Agency Growth … [Read more...] about Brand New Workshops! Analytics, Paid Social, and CRO at Hero Conf
PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
Within our daily work lives at Hanapin, we have so many interesting PPC discussions across desk pods, at lunch, or through video chats. To be a fly on the wall for those conversations would be an informative experience! We want to bring some of those fascinating conversations to PPC Hero for our readers. In this video, Hanapin's Dani Gonzales and John Williams discuss the … [Read more...] about PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
[Hero Academy Video] Setting Up Your First LinkedIn Campaign
LinkedIn has over 575+ million users with a concentration in businesses which makes it a great platform for ads geared towards business decisions makers and influencers. And according to Hubspot data, the platform is 277% more effective for lead generation than Facebook and Twitter. If you are ready to start advertising on this platform, then this is the video for you. In … [Read more...] about [Hero Academy Video] Setting Up Your First LinkedIn Campaign
6 Facebook Ad Strategies All Ecommerce Brands Need
Passivity isn’t something that the typical online retailer can afford. If you sit back and expect the shoppers to roll in (as they might for a well-placed brick-and-mortar store), you’ll be sorely disappointed: while there is a virtual equivalent of footfall to be earned in the form of organic traffic, search rankings aren’t static, and an inconvenient Google update can sink … [Read more...] about 6 Facebook Ad Strategies All Ecommerce Brands Need
Introducing the Ad Gallery
Have you ever wished you could see all digital ad types in one succinct place with visuals to remind you of what they actually look like? Us too! And now you can with our new Hanapin Marketing Ad Gallery. As digital marketers, we’re living in an ever-changing ad landscape. Platforms release and change ad types on a regular basis these days. There are so many, in fact, … [Read more...] about Introducing the Ad Gallery
Hero Conf London 2019 Speaker Recap: Sarah Barker
SEO and PPC can and should work together was the premise of Sarah Barker’s keynote speech at Hero Conf London this year and she made a great argument for her case. I had the opportunity to attend Hero Conf in London this year and while attending I heard this great presentation and thought I would summarize a few of the key takeaways for you all out there. To set the stage, … [Read more...] about Hero Conf London 2019 Speaker Recap: Sarah Barker