In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Import Google Ads Data into Google Sheets Details: A Google Ads add-on is now available for Google Sheets. Navigate to the “Add-ons” drop down menu in order to install. Impact: The Add-On eliminates a degree of manual work and opens the door for improved custom … [Read more...] about November 2020 Updates to Paid Media Platforms
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Enhance the Customer Journey Through Ad Copy
As we continue to shift how we set up our accounts, it’s important to ensure our ads are a reflection of our account structure. Ad copy and extension should be tailored to ensure our account structure is working to its fullest extent. We tend to place a large amount of focus on keyword research and account structure that ad copy can almost become an afterthought. However, … [Read more...] about Enhance the Customer Journey Through Ad Copy
September 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google limits Search Terms transparency due to privacy concerns Details: In early September, Google began withholding information on low impression search query results. Moving forward, that data will “only include terms that were searched by a significant number of users”. … [Read more...] about September 2020 Updates to Paid Media Platforms
Multiple CID Madness: Managing One Client Over Many Accounts
As we approach the 20 year anniversary of the first Shrek film, it might be difficult to remember that the film was quite acclaimed in its time. Now remembered for ushering in a trend of animated films prioritizing crass pop culture references over genuine pathos, Shrek actually competed for the Palm d’Or and won the first-ever Oscar for Best Animated Feature. And while the … [Read more...] about Multiple CID Madness: Managing One Client Over Many Accounts
6 LinkedIn Ads Updates you Missed: Transform Your 2020 B2B Marketing Strategy
In 2020, the waves of news ceaselessly wash over us. It’s hard to keep up with marketing industry news with the world and national news on the center stage. This article should make it easier for you - a tidy package of LinkedIn Ads updates you may have missed. As 2020 has been slowly imploding, LinkedIn Ads has upped its game again and again, in ways that many marketers might … [Read more...] about 6 LinkedIn Ads Updates you Missed: Transform Your 2020 B2B Marketing Strategy
The Travel Industry Landscape in 2020: How PPC Strategy Evolves
May of 2020 brought a surge in travel searches, forcing the travel industry to reevaluate going dark, or staying dark, as the pandemic raged on. As I wrote in my blog, Travel Searches Are Surging: Time To Relaunch PPC in May, a mixture of restlessness, hope, and business needs led to an increase in travel-related searches over the month of April. As the pandemic has continued, … [Read more...] about The Travel Industry Landscape in 2020: How PPC Strategy Evolves
August 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google expands lead forms to Youtube and Discovery Campaigns Details: Lead form extensions (which are currently active in search) now extend to Youtube and Discovery campaigns. Impact: Google has become increasingly B2B friendly over the past couple of years. The success … [Read more...] about August 2020 Updates to Paid Media Platforms
The Most Underutilized Microsoft Advertising Features
Microsoft Advertising is the underdog of the advertising world. With Google having a stronger market share, most advertisers will often overlook the capabilities of Microsoft, thinking of them as a secondary option at best. But this horse is definitely worth placing a bet on. Microsoft Advertising is a game-changer for many businesses. It’s the underutilized … [Read more...] about The Most Underutilized Microsoft Advertising Features
Discovery Ads for New Customer Acquisition
I work with a brand that has a large presence on social media but is always looking for new ways to acquire new customers and expand their reach on Google. Since they regularly use Facebook, we have access to lots of creative assets. We have dabbled in some display advertising before, but they were looking for something new to try. The solution? Discovery … [Read more...] about Discovery Ads for New Customer Acquisition
June 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Resources For Managing Campaigns through COVID-19 Details: Google has created a centralized space for their resources in managing paid ad campaigns in the mix of global pandemic. This page is chock-full of resources and tips on strategy for each network, platform, and … [Read more...] about June 2020 Updates to Paid Media Platforms
May 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Hotel ads product updates Details: Google is piloting a commissions (per stay) program allowing Hotel ads partners to pay a commission only if a customer follows through with their stay, automatically adjusting bids to maximize booking value. In the next few weeks, expect the rollout … [Read more...] about May 2020 Updates to Paid Media Platforms
Best APIs for SEOs and PPC Managers
As the use of programming languages continues to increase in digital marketing, APIs are powerful tools for technical insight and growth. Python and Javascript are two of the most popular and there has been a rise in their use in areas such as: SEOPPCContent marketingSocial media I will look at the best APIs that SEOs and PPC professionals can use to improve … [Read more...] about Best APIs for SEOs and PPC Managers
