We’re right on the brink of a new month and are about to wrap up the first quarter of 2013. The last couple of weeks have also thrown some new curve balls at the paid search world with the release of Enhanced Campaigns and all. However, this is not the time to forget about the all-important basics to be sure your accounts are growing and continue to perform better month over … [Read more...] about PPC for the First of the Month – Start Things Off On the Right Foot!
Search Results for: enhanced campaigns
Google’s lead product manager, Paul Feng, to speak at Hero Conf!
We’re very excited to officially announce that Paul Feng will be speaking at Hero Conf 2013! Feng is responsible for all AdWords advertiser tools and interfaces at Google, including AdWords.google.com, AdWords Editor and the AdWords API. As a keynote speaker, Feng will join a roster of elite PPC pros like Bryan Eisenberg, Andrew Goodman and David Rodnitzky. See the full … [Read more...] about Google’s lead product manager, Paul Feng, to speak at Hero Conf!
The Seven Best PPC Lessons from February 2013
So what it was a short month? Having two fewer calendar days doesn't mean that the staff of PPC Hero didn't come away with life changing lessons and insights. We now present to you the best things that we began implementing in our accounts this month in hopes that it'll make February that much more meaningful for you. Amanda West-Bookwalter This month was all about betas … [Read more...] about The Seven Best PPC Lessons from February 2013
Search Funnels Have Arrived in the AdWords Interface. Use Them.
Lost amid last week’s reactions to Google’s new Enhanced Campaigns was a pretty nifty enhancement to the Google interface. Search funnel information is now available for inclusion in the AdWords reporting, right alongside the rest of your data. As long as you have conversion tracking active in your account, you can add in these columns to get even more insight to how your ads … [Read more...] about Search Funnels Have Arrived in the AdWords Interface. Use Them.
Fact Checking Google: Tablet and Computers Are Not the Same!
As many of you are probably aware by now, Google's new enhanced campaigns are talk of the town in the PPC industry. For those of you who sat in on Google's introductory Webinar last week, you'll remember how they rather brashly asserted that the reason they are allowing you to adjust your bids on mobile but not for tablets is that computers and tablet are 'essentially the same … [Read more...] about Fact Checking Google: Tablet and Computers Are Not the Same!
Facebook’s New Conversion Tracking is Pretty Great
There is so much going on in the world of PPC lately that we're spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google's new "Enhanced Campaigns" feature to Facebook and Analytics. Over the next week, PPC Hero is going to take a look at each of these updates in a series of posts designed to get you ready for all … [Read more...] about Facebook’s New Conversion Tracking is Pretty Great
Google Says “Do Mobile or the Kitten Gets It”
There is so much going on in the world of PPC lately that we're spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google's new "Enhanced Campaigns" feature to Facebook and Analytics. Over the next week, PPC Hero is going to take a look at each of these updates in a series of posts designed to get you ready for all … [Read more...] about Google Says “Do Mobile or the Kitten Gets It”
3 Mobile PPC Marketing Tips
There has been a lot of talk about how mobile searchers will make up 22% of search revenue in 2012. There’s been less talk about how PPC account managers can take advantage of this relatively new marketing channel. Here are my top 3 tips of mobile PPC marketing. 1. Segment Your Mobile and Desktop Traffic Best practice is to have your Adwords campaigns set to target Mobile, … [Read more...] about 3 Mobile PPC Marketing Tips
10 Mobile Landing Page Best Practices
Mobile advertising is the talk of the town and it has been for quite sometime. It makes sense right? According to a Google webinar, mobile queries in the U.S. have quadrupled over the past year. Also, according to a study done by Google, 79 percent of smartphone consumers use their phones to compare prices, find product info, and, in general, to shop. In fact, 70% of … [Read more...] about 10 Mobile Landing Page Best Practices
PPC Hero Blog Series
We often explore complex search marketing issues with in-depth analysis & research. To really give a topic the attention that it requires, we will write an entire series of articles that focus on one hot PPC topic. This is where our blog series come in! We craft each blog series so that it is truly an authoritative document on the topic at hand. The Dynamic Series … [Read more...] about PPC Hero Blog Series
Localized Digital Advertising: Killer Strategies to Maximize Your ROI
The marketplace is increasingly global. Businesses are continually looking to expand their reach beyond their nearest borders. While targeting an international audience can be tempting, the key to unlocking substantial growth and maximizing return on investment (ROI) often lies in localization. Localized digital advertising involves tailoring marketing efforts to specific … [Read more...] about Localized Digital Advertising: Killer Strategies to Maximize Your ROI
The Ultimate Guide to Retail Media Network Advertising
Retail media networks represent a dynamic and rapidly evolving segment of the advertising industry. At their core, these networks are advertising infrastructures that allow brands to place ads on a retailer’s digital properties, such as websites, mobile apps, and other online platforms. This form of advertising leverages the digital footprint and consumer data of retail giants … [Read more...] about The Ultimate Guide to Retail Media Network Advertising