Do you want your social media advertising efforts to succeed? Of course, you do. According to data, brands saw 33% more purchase intent from exposure to LinkedIn ads. The figure highlights how ads are more than just one of the social media marketing trends of 2022. With the right strategies, social media ads can help you raise awareness, boost website traffic, … [Read more...] about 5 Social Media Advertising Tips to Nail Your Efforts and Get Your Expected Results
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How to Get Found Online: 5 Tips for Small Business Owners in 2022
Not all small businesses or bloggers have the capital to run massive paid marketing campaigns. 47% of small business owners handle marketing efforts on their own. Many are on a tight budget and don’t know where to start. Once you have a website, its value primarily relies upon how well you can engage consumers. Engaging initially through one channel creates an … [Read more...] about How to Get Found Online: 5 Tips for Small Business Owners in 2022
Lead Scoring: Definition and How to Calculate a Lead Score
Generating a high volume of leads is one thing while identifying which prospects are most likely to convert into customers is another. To put it differently, it's all about quality over quantity. That's where lead scoring comes in. Let's take a look at what lead scoring is and how you can calculate it effectively. What is Lead Scoring? In short, lead … [Read more...] about Lead Scoring: Definition and How to Calculate a Lead Score
Five Reasons to Repurpose Your Old Blog Posts Right Now
Do you ever get that feeling that your content is running out and there's nothing new to write about? Well, this piece should help solve some of those problems. The old blog posts are still relevant and can be repurposed as part of the content marketing strategy. Below are reasons you should repurpose your old content and how it helps your content marketing … [Read more...] about Five Reasons to Repurpose Your Old Blog Posts Right Now
“Measuring is easy”, said no one ever
Understanding the role that each touchpoint plays in a conversion is crucial for budgeting, allowing devotion of funds to the most effective touchpoints while diverting funds away from ineffective channels. Multi-touch attribution models have been proven ineffective for two reasons: the platforms are sealed off from each other in terms of attribution;the … [Read more...] about “Measuring is easy”, said no one ever
B2B vs. B2C Marketing: Fundamental Differences Every Savvy Marketer Should Know
Every business can be classified either as a B2B or a B2C business. You’re either selling to a business or directly to a person. Your target audience makes a world of difference in your marketing strategy. B2B (business-to-business) and B2C (business-to-consumer) businesses differ greatly because of the number of decision-makers involved in the buying process, sales volumes, … [Read more...] about B2B vs. B2C Marketing: Fundamental Differences Every Savvy Marketer Should Know
Proven Amazon Listing Optimization Tips From a Selling Pro
There are over 300 million active users on Amazon. As the world's largest online marketplace, Amazon is an excellent opportunity for people who want to make money (minus the boss). To grow your eCommerce business, you need to understand Amazon Listing Optimization. By optimizing your listing, you become more visible on the marketplace, this will increase sales and save your … [Read more...] about Proven Amazon Listing Optimization Tips From a Selling Pro
The Ultimate Guide to Paid Marketing for B2B
Paid marketing is an effective way of promoting a business, and the various mediums for paid B2B marketing are Google Marketing, Bing Ads, Facebook Ads, LinkedIn Ads, etc. For enterprise B2B companies, paid social and pay-per-click advertising can be challenging. The unfortunate reality is that the buyer journey for these businesses is long, with multiple stakeholders … [Read more...] about The Ultimate Guide to Paid Marketing for B2B
Using Geo-Targeting to Get Customers Back in Stores
Geotargeting has opened many doors for marketers and advertisers alike during Covid. After all, it helps focus on a specific market, resulting in more relevant ads, increased campaign value, and a better ROI. This piece will discuss the ins and outs of geo-targeting in advertising, explore best practices, and look at some examples of targeting we have run internally. How … [Read more...] about Using Geo-Targeting to Get Customers Back in Stores
How To Optimize Your, Google My Business Profile
Is your Google My Business (GMB) profile optimized for success? GMB is a great way to promote your business online, but only if it’s done correctly. Google is the world’s most-visited website. By creating a Google Business Profile, you can attract new customers through their natural browsing on Google search and even by using Google Maps in combination with your business … [Read more...] about How To Optimize Your, Google My Business Profile
Top 5 B2B Link Building Strategies That Actually Work
Similar to building business relationships, effective link-building strategies work. Only that with link-building, you get to improve your website ranking and drive traffic, rather than sign business cheques. According to 92 percent of marketers, link building will remain an essential ranking factor in five years. Therefore, link building is a continuous and relentless … [Read more...] about Top 5 B2B Link Building Strategies That Actually Work
Three Tips to Combine Paid and Organic Search Marketing Strategy
The SERP (Search Engine Results Page) is complex. Website links are surrounded by images, videos, shopping results, knowledge panels, “people also ask” results, local listings, and probably a dozen more experimental features Google and Microsoft are testing this week. The good news is that marketers can optimize every SERP asset via either paid or organic search. The catch? … [Read more...] about Three Tips to Combine Paid and Organic Search Marketing Strategy
