Google’s new product local ads (currently in beta) are designed for mobile, the perfect place for local advertisers to reach their consumers. Mobiles phones can detect location (if the user opts in), so Google can easily match up nearby retailers with consumers. Google also matches up geo-qualified queries (the same way they do with desktop queries) to best meet the searchers … [Read more...] about If You Got It, Flaunt It: A Follow Up On Google’s New Product Local Ads
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Google’s New Product Local Ads & Product Extensions To Show On Mobile
A few years ago, in 2009, product extensions in Google were made available to all advertisers in the United States. As of today, product extensions will also be available in mobile formats, as will Google’s new product local ads (in Beta format). Because consumers rely so heavily on their mobile devices to shop (79% of smartphone consumers claim that they use their phones to … [Read more...] about Google’s New Product Local Ads & Product Extensions To Show On Mobile
Google Launched Comparison Ads
This week Google began testing a new feature, Comparison Ads. The Google Comparison Ads tool enables searchers to compare multiple, relevant offers together on one search engine results page. While this new feature is still in the testing phase, that could give shopping search engines like Shopzilla and BizRate a run for their money. While Google has strong metrics for … [Read more...] about Google Launched Comparison Ads
Get More Leads by Restructuring and Optimizing Your Google Content Network Campaigns
Lately, I've been writing a series of articles on the Google Content Network. Previously, we have discussed Content Network bidding strategies; how to and why you should separate the Search and Content network distribution; how to use your performance data to create placement targeted campaigns (not written by yours truly); how to locate performance fluctuations; and I've also … [Read more...] about Get More Leads by Restructuring and Optimizing Your Google Content Network Campaigns
X Marks the Spot! How to Get Listed In Google Local Map Ads
This week we are discussing a myriad tactics to enhance your local geo-targeted PPC efforts. One of the core strategies you can employ to be found in your neighborhood to appear on Google Maps. If your business is geared toward a local audience, you need to gain as much exposure on Google Maps as possible! List Your Business in Google Maps First, let's step outside the realm … [Read more...] about X Marks the Spot! How to Get Listed In Google Local Map Ads
What Makes Google Adwords Tick? 2 More Quality Score Formulas You Need to Know: Keyword Targeted Content Ads and Placement Targeted Ads
Welcome to day 2 of our up close and personal examination of Google's Quality Score. Yesterday I wrote on the two fundamental formulas used to calculate Quality Score for Minimum Bids and Ad Position. However, those 2 formulas don't give you the whole AdWords picture, and certainly won't help you if you advertise on the Content Network! So, buckle up tight and get ready to … [Read more...] about What Makes Google Adwords Tick? 2 More Quality Score Formulas You Need to Know: Keyword Targeted Content Ads and Placement Targeted Ads
Yet Another Reason Why Your Ads Aren’t Showing in Google
Last week I wrote about a common problem that new advertisers have when opening a new Google Adwords account. For this client, the gist of the problem is their ads aren't showing because they've set their keyword bids too high for their daily budget. The error they were getting said that they had already reached or exceeded their campaign daily budget. Google sees this and … [Read more...] about Yet Another Reason Why Your Ads Aren’t Showing in Google
Don’t Let Your Google AdWords Ads Get Turned Off…
There are two different ways one can pay for clicks in AdWords when setting up an account. One is to pre-pay and the other is to post-pay. But which is better? Here are their definitions: Post-pay allows you to pay only after you accrue costs for advertising activity. If you pay by credit or debit card, your ads run almost immediately after you submit valid … [Read more...] about Don’t Let Your Google AdWords Ads Get Turned Off…
Are Your PPC Ads Disappearing in Google?
An interesting question/issue has been posted over at WebmasterWorld: On the 16th of May, I noticed that most of the websites that were in the first page rankings in Google USA, had been dropped to second and third page positions. Websites that have replaced them are mostly irrelevant listings from large corporate companies and over-bidded newbies. Is this a glitch in the … [Read more...] about Are Your PPC Ads Disappearing in Google?
Apple Search Ads: Past, Present, and Future
Every good search marketer is always looking for alternative channels to get better results for clients. Most of us tend to stick to the top two or three options — Google Ads or Meta, or perhaps we'll add LinkedIn or Microsoft into the mix. These channels are often already overly saturated, and it’s always useful to look at other options. Any alternative to the mainstream is … [Read more...] about Apple Search Ads: Past, Present, and Future
Low, Medium, High: Decoding Google Shopping Priority Settings
Google shopping priority settings (Low, Medium, High) determine how Google selects which Shopping campaign to use when the same product appears in more than one campaign. This feature is crucial for advertisers managing multiple campaigns targeting the same products but with different goals, budgets, or bidding strategies. The significance of priority settings lies in their … [Read more...] about Low, Medium, High: Decoding Google Shopping Priority Settings
9 Attributes to Deploy to Supercharge Your Google Shopping Feed
Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money on the table. Worse, it's making you less profitable than you could be. If you run paid advertising, it is a Google shopping feed world out there and we are all just living in it. Even the paid social platforms like Meta, … [Read more...] about 9 Attributes to Deploy to Supercharge Your Google Shopping Feed