Even experts need additional training to stay ahead of the game in the fast-paced PPC industry. That's why we offer several advanced training sessions for the more seasoned digital marketer at Hero Conf. Here are three sessions at Hero Conf London, October 21-22, that will catapult your paid media efforts beyond your competition. Integrated Marketing: How to Achieve … [Read more...] about Advanced Training To Beat Your Competition
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Index Match: The Better Alternative to Vlookup
VLOOKUP is one of those functions that make Excel great. Although many may not find it intuitive at first, it soon becomes second nature and indispensable. Some even find is life-changing. VLOOKUP has its issues though, for one, it only reads from left to right. If you need to look up a value to the left of a reference column, you’ll have to rearrange your worksheet to use the … [Read more...] about Index Match: The Better Alternative to Vlookup
Predictions for Online Marketplaces in 2020
Shoppers and merchants alike are flocking to online marketplaces for everything from groceries to cars. We expect this trend to continue into 2020 and beyond. This webinar will bring you the latest updates on the major players like Google Shopping and Amazon, as well as some lesser-known (but highly effective) platforms like Verizon Media and Pinterest. We’ll even be sharing … [Read more...] about Predictions for Online Marketplaces in 2020
[Hero Academy Video] Overview of Frequency Capping
At one point or another, we all have browsed the internet, Facebook, or any other online source and have been pelted with digital advertisements whether we wanted them or not. Most of us have been hit with certain ads so many times that we become numb to the company serving those ads. This is where frequency capping comes in. Ad frequency is the number of times your … [Read more...] about [Hero Academy Video] Overview of Frequency Capping
Paid Search Marketing: What To Consider
IMO, one of the best advantages of PPC marketing is the ability to analyze the online behavior of your target audience and quickly expand your reach to generate revenue for your business. Pay-Per-Click ad campaigns are a great way to optimize branding exposure and implement seasonal marketing strategies. If you are thinking of starting a pay-per-click ad campaign, here are some … [Read more...] about Paid Search Marketing: What To Consider
[Hero Academy Video] How to Turn Ad Copy Brainstorming Into a Science
Writing ad copy isn’t the most thrilling thing to do. While almost any ad copy you write will be ok and do ok, that’s not what you want to settle for. Great ad copy will not only help you stand out amongst your competitors, but will get you the performance you’re looking for out of your paid search campaigns. In this new, short video on Hero Academy, the Senior Manager … [Read more...] about [Hero Academy Video] How to Turn Ad Copy Brainstorming Into a Science
Data Studio Showdown: Dashboards vs Reports
You work hard all month to get your clients great paid search results. What’s the best way to help them understand - and appreciate - the performance you’re driving? Whether you need a “hands-off” automated dashboard solution, or a curated, high-impact report, you can build it with Data Studio, Google’s data visualization platform. While Data Studio does not distinguish … [Read more...] about Data Studio Showdown: Dashboards vs Reports
Ogilvy + PPC = Heroic Results
Ogilvy has helped build some of the most valuable brands in the world – IBM, Dove, IKEA and Coke Zero to name a few – and this year, Ogilvy and PPC collide at Hero Conf London, 21-22 October. Vice Chairman, Rory Sutherland, and Senior Consultant, Andrew Van Aken, are taking the Hero Conf stage to share best practices learned from years of experience in the business of … [Read more...] about Ogilvy + PPC = Heroic Results
The Future of Paid Social: Is Your Marketing Team Ready?
If you're planning your 2020 marketing budget, there are a lot of trends you should be considering. As a paid media agency, we're already planning our marketing budgets for 2020. We're also starting those conversations with our clients. It's a time-intensive process for all of us. The cycle of making projections, pitching, and deliberating can take months before a final … [Read more...] about The Future of Paid Social: Is Your Marketing Team Ready?
Close Variants Diluting Match Types – What You Should Know
The timing of this post is by no means “hot off the press”, but for those that missed the update, here it is. At the end of July, Google announced that in the coming weeks they’ll begin rolling out close variants for phrase match and broad match modified. This is right in line with last year’s update that caused some unrest in the Search marketing world – when Google made … [Read more...] about Close Variants Diluting Match Types – What You Should Know
How to Troubleshoot PPC Performance (Template Download)
If one thing is certain there will always come a time when we have to troubleshoot the performance of paid search campaigns. As routine as this task is when flustered by a downward spiral it can be easy to miss common pitfalls. Download an easy to use ppc performance troubleshooting template that will organize your analysis and allow for easy collaboration among teams. My … [Read more...] about How to Troubleshoot PPC Performance (Template Download)
Does PPC Make The World A Better Place?
The views expressed in this post are solely those of the author. I was recently spending time with some folks who I had never met, and before long, the conversation turned to current events - specifically the myriad of scandals in which the big tech companies have become embroiled. Soon, my new friends were discussing how creepy and distasteful it is that Google and Facebook … [Read more...] about Does PPC Make The World A Better Place?