It is universally agreed upon that more power is better. More power means more control. It means more knowledge, more capability. Power means superiority. So, having more power over an AdWords account must mean that the account is in better hands, is in superior hands, is in more knowledgeable hands. A claim can be made that having complete power over an account’s bidding … [Read more...] about A Case For Automated Bidding
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Our PPC Training is Not for the Weak-Minded
At Hero Conf we challenge you to question your best practices, to reinvent your current campaigns and to go beyond the fundamentals to implement the most advanced techniques within your accounts. We throw nearly 11 hours of PPC-specific content at you, mixed with dedicated breaks & after-hours activities to rub elbows with the industry's finest, all within two days. We get … [Read more...] about Our PPC Training is Not for the Weak-Minded
Use AdWords Scripts To Update Negative Placements
Display ad inventory includes great sites and plenty of terrible ones. As a result, advertisers continue to push for greater control over where their ads show. Avoiding ads on low quality and offensive sites it more important than ever. The good news is that negative placements will assist us in this endeavor. The bad news is that like many routine changes, it is a drudge of … [Read more...] about Use AdWords Scripts To Update Negative Placements
PPC Advice Column – Where We Answer Your Burning Digital Marketing Questions!
In this week’s PPC Advice column, we dodge the hurdles of healthcare remarketing and ponder the age old digital marketing question of how to improve quality score and impression share. Read on to see your questions answered! Dear Dani, I work for a healthcare system with multiple hospitals and clinics across a number of states. Due to restrictions about patient privacy, we’re … [Read more...] about PPC Advice Column – Where We Answer Your Burning Digital Marketing Questions!
Automate Your Budget Projections Using Supermetrics
I don’t know about you, but I am always looking for ways to make my job easier. Anything that makes my day-to-day tasks take a little less time so I can focus more on learning and strategizing PPC is good to me. Recently, I began to utilize Supermetrics, an add on to Google Sheets. Supermetrics can automatically pull in data from across your PPC platforms, (AdWords, Bing, … [Read more...] about Automate Your Budget Projections Using Supermetrics
Troubleshooting Facebook Advertising: Don’t Forget The Pixel
With so many things going into a successful Facebook ad campaign, it’s easy to overlook the basics when troubleshooting the performance of an account. We often get caught up examining every square inch of our audience, trying to find where we went wrong on bidding, or fretting over whether our ads could be better. Too often the very first move one should have done when … [Read more...] about Troubleshooting Facebook Advertising: Don’t Forget The Pixel
A New Perspective For YouTube Advertising
Back in August 2015, Jeff Baum made the case for YouTube advertising by highlighting the opportunity for brand lift, remarketing, storytelling, and full-funnel measurement. Since that time, the capacities for YouTube advertising have only expanded, and there has been healthy coverage of this platform growth: Jeff Baum shared how to Set Your YouTube Stage with TrueView Ads … [Read more...] about A New Perspective For YouTube Advertising
AdWords Editor 12: Everything You Need To Know
Before jumping into the new and improved AdWords Editor 12, let’s take a moment to applaud how far we have come. There is no denying the significant changes that have taken place that allow advertisers to better manage AdWords and focus more on not so monotonous tasks. So let’s jump into AdWords Editor 12 and how Google has taken the tool to another level, yet … [Read more...] about AdWords Editor 12: Everything You Need To Know
How To Utilize PPC Brand Building Strategies
When working with clients, you are going to be asked how to increase brand impression share. Clients love seeing conversions and revenue but making sure that your brand name is on top of the search results is another important metric that could lead to sticky conversations. Increasing brand impression share is not an easy task because sometimes your impression share is in the … [Read more...] about How To Utilize PPC Brand Building Strategies
Decoding The PPC Bid Management Technology Matrix
When it comes to evaluating which PPC bid management tool is right for your business, it can be difficult. Most of the tools offer similar features, making it challenging to compare platforms. Even after learning about all the cool features, you still find yourself asking, “Would this task just be easier to manage directly through the interface or editor?” In some cases, yes, … [Read more...] about Decoding The PPC Bid Management Technology Matrix
PPC’s Future: Machine Learning And How To Adapt To This New Dynamic
I recently conducted a webinar with Marc Poirier, CEO of Acquisio. In that webinar, we discussed the impact of machine learning on paid search campaigns. Since then, Google has announced the roll out of new ‘smart’ features such as in market audiences for search and enhanced its ‘smart bidding’ functionality by rolling out a new bid strategy called ‘maximize conversions.’ … [Read more...] about PPC’s Future: Machine Learning And How To Adapt To This New Dynamic
3 Ways To Improve B2B Lead Quality
Working towards lead quality is always a work in progress, but there are some specific ways we can improve the quality of leads. Cassie wrote a post in 2014 that gave 5 tips to help lead quality through broadening targeting options. In this post, we will focus on ways that may drop lead volume, but boost our main goal of “quality over quantity”. This helps us work towards a … [Read more...] about 3 Ways To Improve B2B Lead Quality