Change is something we’ve come to expect in the paid search industry. It’s almost as if new enhancements and features are introduced on a weekly basis, and they have been. This month alone, Google AdWords rolled out dynamic search ads, +1 button for display ads and their new bid-per-call system. On the other hand, the Yahoo! Search and Bing also recently introduced a handful of … [Read more...] about The Complete Guide To adCenter’s New & Improved User Interface
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PPC Hero Blog Series
We often explore complex search marketing issues with in-depth analysis & research. To really give a topic the attention that it requires, we will write an entire series of articles that focus on one hot PPC topic. This is where our blog series come in! We craft each blog series so that it is truly an authoritative document on the topic at hand. The Dynamic Series … [Read more...] about PPC Hero Blog Series
How To Maximize ROI with AI Targeted Advertising In 2025
Get ready for an upheaval in the ad world. 2025 is set to bring about a wholesale transformation, with AI leaving its mark on every last corner of the business. But how can businesses truly capitalize on AI targeted advertising to ensure they’re getting the highest possible return on investment (ROI)? Marketing success in the AI era requires more than just tech know-how - it … [Read more...] about How To Maximize ROI with AI Targeted Advertising In 2025
10 Things I Wish I Knew Before Starting In PPC
I’ve been working at a digital marketing agency for nine years, the last three focusing specifically on PPC. I still have plenty to learn, but over that time I’ve picked up a lot about this industry. My goal here is to provide some early lessons, so you don’t have to make the same mistakes I did! 1. Learn About The Business First If you don’t understand the company you’re … [Read more...] about 10 Things I Wish I Knew Before Starting In PPC
Unlock Every Sale: How Feed Optimization Can Be Your Secret Weapon for This Holiday Season!
It’s go time! With just 26 days between Black Friday and Christmas, the shopping season is short, fast, and bursting with opportunities. But here’s the catch—your product feed is the key to seizing every sale. If it’s not running at peak performance, you’re leaving money on the table. Good news? There’s still time to turbocharge your feed, lock in those offers, and make this … [Read more...] about Unlock Every Sale: How Feed Optimization Can Be Your Secret Weapon for This Holiday Season!
The Ultimate Campaign Quality Assurance Checklist for 2024
Quality assurance is a large part of running PPC initiatives. When new campaigns are built for an account, it is of utmost importance to to conduct a thorough quality assurance (QA) process to ensure that everything is set up for success. Below is a comprehensive guide to all the boxes you need to tick before setting your campaigns live. Campaign Settings Quality … [Read more...] about The Ultimate Campaign Quality Assurance Checklist for 2024
Five Ways AI Can Improve Copywriting and PPC Performance
As AI begins to shape the landscape of digital marketing, content managers, copywriters, and digital marketers are starting to explore its potential applications for copywriting. It's been predicted that AI would take over a lot of the grunt work associated with creating and managing content - from doing basic research to developing detailed editorial calendars. Others … [Read more...] about Five Ways AI Can Improve Copywriting and PPC Performance
6 Retargeting Strategies to Boost Your Campaigns
Retargeting capitalizes on the principle that not every visitor who encounters your brand or product will convert on their first visit. By re-engaging users who have previously interacted with your site or ads, retargeting helps bridge the gap between initial interest and final conversion. This retargeting strategy is not just about keeping your brand top-of-mind but about … [Read more...] about 6 Retargeting Strategies to Boost Your Campaigns
The Ultimate Guide to Retail Media Network Advertising
Retail media networks represent a dynamic and rapidly evolving segment of the advertising industry. At their core, these networks are advertising infrastructures that allow brands to place ads on a retailer’s digital properties, such as websites, mobile apps, and other online platforms. This form of advertising leverages the digital footprint and consumer data of retail giants … [Read more...] about The Ultimate Guide to Retail Media Network Advertising
Digital Marketing Attribution Demystified: Can It Be Simple?
Digital marketing attribution models help businesses determine which particular interaction with a customer has led to a desired result. That could be a web page visit, sign-up, purchase, or other. Accurate attribution measurement is essential for marketing efficiency and the company's financial health. Proper lead attribution helps with budgeting and eliminates money … [Read more...] about Digital Marketing Attribution Demystified: Can It Be Simple?
Avoid Campaign Drift to Keep Your Clients Happy
Everyone knows if you don’t give regular care and attention to something it can start to deteriorate. This could apply to your house, garden or even your health and fitness. This concept - called 'campaign drift' - can equally apply to your Google Ads or other digital advertising activity. If you allow campaigns to become static, your regular routines to falter or become stale, … [Read more...] about Avoid Campaign Drift to Keep Your Clients Happy
Ultimate Guide to Product Data Feed Management
From the early days of simple online catalogs to today's dynamic, data-driven shopping experiences, the e-commerce landscape has seen a monumental shift, driven by advances in technology and changes in consumer behavior. This transformation has not only expanded the reach of retailers but also heightened the competition and complexity of selling online. Overview of the … [Read more...] about Ultimate Guide to Product Data Feed Management
