Following her talk at this year’s Brighton SEO, Freelance Consultant Cathryn Stormont. shares her top 5 tips on how to make a success of Performance Max for lead generation. There are many success stories telling how Performance Max campaigns have helped ecommerce businesses drive sales, especially from Google shopping. For lead generation it can be a completely different … [Read more...] about PMax is not just for sales it can be for leads too: How to succeed with Performance Max for Lead Generation
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Reducing Your Dependency on Google Traffic – Part I: Social Search
After decades at the top, seismic transformations to the way the internet is accessed means Google's position as the gatekeeper of the internet is looking increasingly vulnerable. In this comprehensive study Ann Stanley, CEO of Anicca Digital, explores the ways you can expect some of these changes to affect your site traffic, and how you can pre-emptively adapt to reduce their … [Read more...] about Reducing Your Dependency on Google Traffic – Part I: Social Search
Google Marketing Live: New AI Features Coming to Search, Shopping, Pmax and More
AI-enhanced and AI-powered advertising is coming, and nothing will stand in its way. At its recent Google Marketing Live conference, the search giant unveiled a gaggle of new AI features set to roll out across its advertising suite over the near weeks and months. How many times can we say "AI" in an opening paragraph? If the newly announced products, tools and add-ons have … [Read more...] about Google Marketing Live: New AI Features Coming to Search, Shopping, Pmax and More
How to Make the Most of Your Influencer Ads
Do you trust what you see online nowadays? People don’t trust the media like they used to because of the rise in online scams and fake news. With the rise in misinformation caused by AI, many people are unsure if the content they consume online is trustworthy. Soon, with the rise of online video generators like Sora, it’s going to be even harder for people to completely … [Read more...] about How to Make the Most of Your Influencer Ads
Who Needs YouTube? – Netflix Ads: The Video Ads Game Changer
In video advertising space, only one platform has emerged as a formidable contender: Netflix ads. The media brand's emergence into the space marks a significant departure from the longstanding synonymity of YouTube with online video content and advertising. With its vast subscriber base and innovative content delivery methods, Netflix offer advertisers a refined approach to … [Read more...] about Who Needs YouTube? – Netflix Ads: The Video Ads Game Changer
Five Product Feed Fixes To Optimise Your Google Shopping Campaign
In the modern landscape of e-commerce, ensuring your products stand out against others is crucial. Millions of shoppers turn to Google Shopping on a daily basis. The ever-increasing competition within the market means the importance of a well optimised product feed is more important than ever. Despite that it's an area that campaign managers often overlook. There are many … [Read more...] about Five Product Feed Fixes To Optimise Your Google Shopping Campaign
How to Capture Your YouTube Ads Audience in 5 Seconds
You could have the best product in the world, but if your ideal customers don’t know it exists, you’re just spinning your wheels. YouTube ads are a great way to get your video content in front of your audience – but it’s not enough to simply make a video. Low video engagement is the scourge of many business owners, but it doesn’t have to be. You can increase brand awareness, … [Read more...] about How to Capture Your YouTube Ads Audience in 5 Seconds
YouTube Placement Targeting: Low Risk, High Reward YouTube Ads
Do you want to introduce your client to YouTube ads but thought it was too high risk? Have you thought about diversifying your marketing channels and want to know how to launch on YouTube with minimal risk? You're not alone. More and more advertisers have either spotted the potential of YouTube or want to add to their existing profitable channels. Unfortunately a … [Read more...] about YouTube Placement Targeting: Low Risk, High Reward YouTube Ads
Google Shopping: A Beginner’s Guide to Crafting a Compelling Campaign
With all the tools available online, there’s no limit to how you can advertise your eCommerce brand to consumers. With over 12-24 million eCommerce websites across the globe, what matters is how well you leverage these tools to help your business stand out from competitors.There’s no better way to boost your online presence than with Google, responsible for handling nearly 8.5 … [Read more...] about Google Shopping: A Beginner’s Guide to Crafting a Compelling Campaign
5 Ways To Use Google Gemini For PPC Inspiration
AI is changing digital marketing. For most companies that means embracing tools like Google Gemini to simplify day to day tasks and improve efficiencies. If you aren’t using AI in the PPC space, then you could be missing out on the opportunity to drive efficiencies, get a whole bunch of keyword, campaign and copy inspiration, and claim some valuable time back from your … [Read more...] about 5 Ways To Use Google Gemini For PPC Inspiration
Dynamic UTM parameters for LinkedIn ads are here!
Praise be. For LinkedIn have just announced the arrival of Dynamic UTM parameters. This is big news because manually configuring the campaign UTM tracking for each URL you use within a campaign can be is a cumbersome, convoluted, time-consuming process. It's also one which can occasionally (or, let's be honest, more than occasionally) lead to errors. Dynamic UTMs … [Read more...] about Dynamic UTM parameters for LinkedIn ads are here!
Google reveal their latest PMax Developer Guide
As Google lean more and more into PMax they've released a new guide aimed at developers to help them build PMax integrations more easily.They've also moved all the PMax related content into it's own specific tab on Google Ads API website. Which should make it easier for you and your development team more easily find the information you need to build Performance Max … [Read more...] about Google reveal their latest PMax Developer Guide
