I’m proud to announce that Google AdWords will be joining PPCChat (#PPCChat) this Tuesday, 8/5, at 12 PM EST, for an interview. We will interview Matt Lawson (@onemanisthelaw), Google’s Director of Performance Ads Marketing. Topics discussed will include: The evolution of Google Shopping and image-based advertising What makes AdWords the industry standard New features … [Read more...] about Google’s Director of Performance Ads Marketing To Be Interviewed On PPCChat
Search Results for: google shopping
Google AdWords Introduces Dynamic Sitelinks
On Thursday, Google announced that dynamic sitelinks are now available for your ads in AdWords. How Do They Work? Dynamic sitelinks will be automatically placed under your regular ad whenever it seems apparent to Google that the user is looking for a specific product or service that your site provides. The examples that Google gives in the article include if a person is … [Read more...] about Google AdWords Introduces Dynamic Sitelinks
New Google Revenue Report: Does Slipping Mobile Outweigh Overall Growth?
At first glance, the financial data in Google’s latest quarterly financial summary look positive for the king of online advertising. “Google had a great quarter with revenue up 22% year on year, at $16.0 billion”, said Patrick Pichette, CFO of Google. “We are moving forward with great product momentum and are excited to continue providing amazing user experiences, with a view … [Read more...] about New Google Revenue Report: Does Slipping Mobile Outweigh Overall Growth?
Google Launches AdWords Editor Version 10.5
The AdWords Editor is a tool that all Paid Search advertisers are familiar with. The editor allows users to: Work on an account offline Easily make bulk changes in an account Export and import files in order to make account changes Copy or move items from ad group to ad group (or campaign to campaign) And much more The Editor is probably the most utilized tool … [Read more...] about Google Launches AdWords Editor Version 10.5
Morning Clicks: Google, Bing Make Big Updates, Bing Teams Up With Twitter, Acquisio
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google was busy with updates this week as you can now segment Brand terms in Analytics, segment performance by distance from a location, and reach the … [Read more...] about Morning Clicks: Google, Bing Make Big Updates, Bing Teams Up With Twitter, Acquisio
Morning Clicks: Google Introduces New Policies, My Business, Big Players in the Industry Team Up
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. It would not be a week of PPC News without some news on Mobile Advertising. Mobile site call conversions are now available in AdWords. [PPC … [Read more...] about Morning Clicks: Google Introduces New Policies, My Business, Big Players in the Industry Team Up
Google and Search Engine Land Team Up to Produce: AdWords Best Practices Series
Do you want to learn more about the best practices when dealing with Google AdWords? Well, start taking notes. Google and Search Engine Land have worked together in order to give you the opportunity to read up on the latest edition of best practices in the industry by introducing AdWords Best Practices. AdWords Best Practices will be coming up with new modules each month, and … [Read more...] about Google and Search Engine Land Team Up to Produce: AdWords Best Practices Series
New Webinar with Google! Three Next-Level Strategies for Ecommerce PPC
You've heard of the dozens of PPC tools at your disposal to target your customer at the perfect point in the buying cycle - are you ready to take your ecommerce plan to the next level? Are Google’s Shopping Campaigns and Dynamic advertising still uncharted territory for you? These new features increase your reach for optimizing bids and settings while making the overall search … [Read more...] about New Webinar with Google! Three Next-Level Strategies for Ecommerce PPC
Google Is Getting Strict With Unique Product Identifiers
Google has made several releases and updates to Google Shopping over the last few weeks. In February, Shopping campaigns were made available to all Product Listing Ads and this last week, AdWords API was opened up for Shopping campaigns as well. With all this new availability for Shopping campaigns, we should also begin to see an increase in quality enforcement from Google, … [Read more...] about Google Is Getting Strict With Unique Product Identifiers
6 Exciting Changes Coming To Google & PPC In 2014
Thanks to the fun of Enhanced Campaigns, 2013 was an extremely interesting year for PPC. Google made a ton of changes that we all had to learn to adapt to. Looking ahead to 2014 don't expect anything as radical again, but there will be some major areas of change for us to focus on: Ads Will Be More Obvious Have you seen the orange Google "Ad" images yet? If not, you'll … [Read more...] about 6 Exciting Changes Coming To Google & PPC In 2014
How New Shopping Campaigns Are Giving PLAs A Jolt!
Google has heard our requests for more insights into our Product Listing performance, and has replied with the introduction of Shopping campaigns. This newest beta promises to knock the socks off your traditional PLA campaign. The new Shopping campaigns include insights about your product performance, competition, and increased reach for optimizing your bids and settings. To … [Read more...] about How New Shopping Campaigns Are Giving PLAs A Jolt!
6 Cool New Advertising Options In Google AdWords
It seems like it's been a crazy few weeks at the Googleplex with the amount of new features that have been added into AdWords. We're going to take a quick look into 6 of the different features available that you might not have heard of and want to get set up in your account. RLSA - Remarketing Lists for Search Ads What is it? RLSA stands for Remarketing Lists for Search … [Read more...] about 6 Cool New Advertising Options In Google AdWords
