Google recently announced the ability to target ads based upon email addresses. This feature, called Customer Match, allows you to show specific ads to searchers who are logged in with their email address in the Google, YouTube or Gmail. This strategy is useful when you have an email database and want to show highly targeted ads to leads or existing customers at specific … [Read more...] about AdWords Customer Match: Advertising To Your Email Database
Search Results for: remarketing lists for search ads
Get To Know Your Audience Insights
AdWords now allows advertisers to gain more insight into the users who comprise their remarketing audiences. To view these insights, simply navigate to "Shared Library > Audience" and select a list. From here, navigate through the report via the tabs at the top of the page (Top Insights, In-Market Audiences, Affinity Audience, Demographics, Locations, and … [Read more...] about Get To Know Your Audience Insights
How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account
As digital marketers, it’s important to always be thinking of new ways to generate revenue for your clients or business. While you are reading up about the latest PPC feature to test in your account, you might not realize that you probably already have valuable tools at your disposal. Below I will discuss how one company created online marketing synergy by using a lead … [Read more...] about How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account
Better Analyze Display Network Placements At The Account Level
Excluding placements. The activity we all love to spend time doing in our accounts. It is right up there with weekly bid changes and search query reports for the most fun action items. For the newer audience, excluding placements is a task done for the Display Network when certain GDN Placements are performing poorly within the account. Just go to "Display Network > … [Read more...] about Better Analyze Display Network Placements At The Account Level
The Case for YouTube Advertising
About a month ago, I attended a YouTube summit at Google’s NYC headquarters. At this event, 175 top advertisers assembled with their respective AdWords teams to discuss the success they’ve had with YouTube and the challenges they face. The consensus amongst the participants was that advertising on YouTube is critical to the conversion path. Advertising on YouTube plays a key … [Read more...] about The Case for YouTube Advertising
PPC For Venture-Backed Companies
Venture Capital firms invested an astonishing $47.3 billion dollars into 3,617 budding companies in 2014 (2014 Venture Capital Report), and 2015 is on track to exceed that figure. In fact, VC funding is expected to reach levels not seen since the Dot-com boom. As a young company either seeking VC funding or presently answering to venture capitalists, it’s vital you become web … [Read more...] about PPC For Venture-Backed Companies
5 Ways To Improve Facebook ROI With Audience Targeting
A few weeks ago, Facebook updated how cost per clicks (CPC) are measured for advertisers. In essence, Facebook is excluding engagement clicks (likes, comments, shares) from link clicks and is only charging advertisers for link clicks. Depending on your campaign objective, link clicks may include clicks to websites, call-to-action clicks, clicks to install an app, etc. You can … [Read more...] about 5 Ways To Improve Facebook ROI With Audience Targeting
[New Webinar with Wingify/VWO!] Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
Are you interested in having your ecommerce landing page audited during the webinar? Send your URL to marketing@hanapinmarketing.com. We'll perform an audit on one landing page during the live webinar! How effective are your ecommerce campaigns? Are you getting the most bang for your buck? Are your ads and accompanying product landing pages cohesive? In this webinar … [Read more...] about [New Webinar with Wingify/VWO!] Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
Welcome To Mobile App Installs 101
“Mobile app installs” is an AdWords campaign type. By the name, it is not a surprise that the purpose of this campaign is to drive app downloads. The ads send users to the app store after the ad is clicked. Conversion Tracking Mobile app install campaigns are direct response focused. Conversion tracking is a must where available (spoiler alert!). Like traditional conversion … [Read more...] about Welcome To Mobile App Installs 101
You’re Doing This One Thing Wrong In Digital Marketing
So, you’ve got yourself all set up in Google AdWords and Bing Ads. Nice work. You’re keeping up with the modern world of business. You understand why a geo-targeted campaign with high-intent keywords and well-written ads will probably be more effective than blowing dollars on a billboard beside a thoroughfare. By golly, you’re standing on the cutting edge! You’re a regular … [Read more...] about You’re Doing This One Thing Wrong In Digital Marketing
Webinar – Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
More about this Webinar How effective are your ecommerce campaigns? Are you getting the most bang for your buck? Are your ads and accompanying product landing pages cohesive? In this webinar presentation, you'll learn advanced tactics like how to use search data to optimize your shopping feed, find winning ad copy, and types of remarketing lists you should be doing. We'll also … [Read more...] about Webinar – Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
Living In The Micro-Moment: Rethinking PPC Strategy
On May 5th, Google introduced Micro-Moments. “Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each one is a critical opportunity for brands to shape our decisions and preferences.” – Google As smartphone searches are on the rise, Google is … [Read more...] about Living In The Micro-Moment: Rethinking PPC Strategy
